Ideas to make this year your best ever: Update yourself.
1. If you aren’t yet, become involved with Twitter, LinkedIn and Facebook. Twitter isn’t about what you had for breakfast and yes, sometimes people do tweet about it. Get over it. There is more brilliant, real time research posted on Twitter each day that it will make your head spin. Start by following people you respect, check out who they follow and who follows them. Give yourself up to 15 minutes a day to read what others are saying (maybe a great recipe for their breakfast treat or maybe neuromarketing research that increases upsells by 38%!)
2. Limit routine emails to 5 sentences or less. Some emails, of course, need to be longer, but if you can’t write a routine message (even a prospecting one!) in fewer than 5 sentences, you’ve lost your reader. In fact, go for three: Sentence 1: About their success. Sentence 2: About you and your need. Sentence 3: About their success. (By the way, this isn’t a new idea but if it’s new to you, do it!)
3. Get rid of every old email templates and create messaging that is exciting to the buyer. Most of your customers are interested in the same things: saving time, making money, saving money, enhancing time, being happy, secure, safe and smart. Talk less about your typical benefits (we’re a convenient location) and more about how they benefit from your benefit (You can save time, money and transportation hassles because of our convenient location close to the airport. Your meetings can be more productive – and end sooner!)
4. Email your clients for no reason other than that you’re thinking of them. Hi Name, When I read this article, I thought of you. Here is the link in case you missed it. Wishing you all the best, Me (Remember to provide the link to a great article that will help them create greater success!)
What else are you doing to update yourself?