Congratulations to the PR folks at Marriott. To break through the clutter, they used a compelling subject line (Book a meeting Become a millioniare).
Always important, even for messages to colleagues, when emailing to prospects – people with whom you may have little or no relationship – powerful subject lines are critical.
Make subject lines:
Write about one subject.
Stay focused on what matters to the customer.
Start with a verb or a number.
14 Ways to Improve Email Results – from SpeakerSue
Save up to 15% on outdoor furniture (Restoration Hardware)
Federal Market Opinions: More Selling Services versus Products
Check out the criteria I listed above and it’s easy to see the difference. How would you improve these last two? How will you improve your own?
Read any great subject lines lately? What motivates you to open mail from strangers? Let’s talk!