A new year and new opportunities! You'll make more money in 2009 — no matter what — when you apply these 3 important skills. Keep reading to learn even more.

1. Love the phone.
Picking up the phone to call happy customers and those who have become friends is never a problem. So, use the phone to make new friends. It's easy!

• Answer their (unasked) question: How do I know this person?
  
• Don't start with any variation of: "How are you today?" or "Is this a good time to talk?"
  
• Simply open by providing your name and company, and how you're connected.
  
  Say:
  Hi Sophie, This is Buster Brown from the Champion Resort and Spa. BC Brady suggested I phone you...
  
  If you have no direct referral, try this:
  Hi Sophie, This is Buster Brown from the Champion Resort and Spa. Because we're both members of MPI, I was wondering...

2. Engage their imagination
When they give you time to make your pitch, engage them with story. Help them pay attention to your words by saying: "Picture this." And then paint a picture of how their meeting will be successful. Talk in terms of "your attendees, your group, your meeting" instead of "our hotel, our people, our products, our service"... you get the picture.

At your next internal sales meeting, share customer success stories. Use emotion-laden words and those stories to engage prospects.

3. Sell what matters to them not to you.
Talk only about what matters to them. Period. To get to what matters to them, ask questions and listen to their answers.

Consider this sales energizer: What are the most common words your customers use to describe your service, product or idea? Make a list of the words you hear (not the ones you say) at your next sales meeting. Use those words when you sell.

Example: Let's say you sell promotional products. Do your customers call them "promotional products" or do they call them incentive gifts, gadgets and gizmos? Sell what they buy.

BONUS: Want more? Use email to prospect now! Register for this exclusive teleseminar, Tuesday, January 6. In addition to email, we'll talk about how to use voice mail so that they return your message (and what to do if they don't), and what you must sell today — no matter what you sell.

Courtesy pricing: $54 for up to 3 participants
Teleseminar Times
EDT: 2:00 pm
CDT: 1:00 pm
MDT: 12:00 noon
PDT: 11:00 am
London: 7:00 pm

Register now! Receive your call-in information and worksheets for the 60-minute call.

Money Back Guarantee:
Because we guarantee that you'll be delighted with the information you hear, we will happily refund your registration fee. Please disengage from the call within the first 15 minutes, and notify us within 24 hours and all funds will be returned.

What is critical for success today? A positive attitude and the skills to get the job done. This teleseminar will energize you and give you tips to ensure that no matter what is happening around you, you make your sales goals.

Wishing you a happy, healthy and very prosperous New Year!
Talk to you Tuesday!

All the best,
Sue

Sue Hershkowitz-Coore
www.SpeakerSue.com

Blog: SpeakerSueSays
480-575-9711

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