Welcome to SpeakerSue's eNewsletter – Summer '09 edition. Get ready for hot ideas to position yourself for success. The economic news is getting better and you want to be prepared for blazing success! (It's summer in Scottsdale. Hot, hot, hot!)

In this issue:

• 3 tips to help you prospect without feeling rejected
• 5 ways you can use email to sell more
• The single most important thing (plus 3 other critical ideas) to know to start and maintain business relationships in a connected world
• Shhhh! Special complimentary link to How to Use Social Media for Sales People link...
• 2 ideas to write copy that is web friendly

3 tips to help you prospect without feeling rejected
The fear of rejection keeps most people from prospecting. So if you limit the possibility of rejection, making calls and sending emails becomes easier, more fun and definitely more profitable. Here are 3 tips to help you do that:

1. Begin with common ground. On a prospecting call, begin with how you know the person you're calling. If you met at a trade show, say that. If you're calling from a list, say that (your name was given to me because you plan meetings, schedule speakers, are a dog-lover, play golf, are a fire-fighter, design websites....whatever!). Be transparent and authentic. And replace how are you... Read more....
2. Know what you want. Before you call or email, determine what you want to achieve and accomplish. Do you want them to click on a link? Make an appointment? Stay on the phone? Give you a follow-up date? If you don't know what constitutes a successful call, it's hard to ever feel successful.
3. Be quirky. Use a compelling subject line. If you work with a company that has a sense of humor, show that personality. It'll separate you from the competition and may persuade your prospect to open your email. Here are some examples:

   Bloomingdale’s, — Reach New Heights In Platforms‏
   Frederick’s of Hollywood — We're taking even more off. Up to 70%.‏
   Frustrated hotelier gives away the store
   ABC offer sounds too good to be true but it is...
   Be a Superhero to your Board

5 ways you can use email to sell more
Just about all sales people, when I ask what they want their email to accomplish, say they want their email to make the sale. Yeah… and I’d like Hagen Daz peanut butter ice cream to be a diet aide. But email can be a wonderful sales tool as long as you follow some rules… SpeakerSueSays…

1. Tweet.
2. But ignore Twitter's question: What are you doing? No one, except maybe your mama, actually cares. Instead answer this: What do you know that can help me? What info do you have that will be of interest to me? What tip, idea, link can help me create greater success? Many people don't "get" twitter because they think it's a tool to talk about what you ate for breakfast and are planning for lunch. Use it to drive people to your twitter home page, to your website, to your service or product.
   Follow @zappos, @starbucks, @dunkindonuts, @columbiasc, @hyattbellevue (and while you're @ it – please follow me, too: @SpeakerSue) Zappos offers fun, interesting tips and special sales; Starbucks offers promotions (recently a free pastry with a drink), Dunkin Donuts plays games for prizes, honors customers. Columbia promotes their city amazingly well. Today they tweeted about a retail store with a 75% off sale. Hyatt Bellevue tweets about city events, specials at the hotel, hot dates, give-aways, etc.
3. Connect your Twitter feed with the other social media sites you're on. Post once and watch your words spread. It's a beautiful thing. <<patrick@machinemethods.com>> did this for me remotely.
4. Use a free service like <<bit.ly.com>> to shorten urls so you have space to write your message.

I love social networking! Staying in touch through Twitter, LinkedIn, Facebook, blogs and other network and media is easy and fun. It warms cold calls, allows you to blow your own horn without bragging, elevates relationships and keeps conversations going. Call me (480-575-9711) to talk about how we can help you position yourself as a trusted advisor through social media.

A note about FB: You may want to have a separate page for business use.

Shhhhhhh! Special eNewsletter offer: Complimentary! Here is a private link to my white paper: Social Media for Sales Professionals: How to Make Tomorrow Better Than Today!

1. Focus on the outcome they'll experience. Write about the result of your product or service.
   Example: Instead of saying: SpeakerSue is funny and relevant, state the result: SpeakerSue keeps your attendees laughing. They leave ready to engage their customers and sell more easily.
   Good sales language creates a story that connects the reader with your service or product. (Then, point them to your website so they get the rest of the story.)
2. Become them. Use the language they use (do they describe your hotel as a hotel, property, facility or ???). Imagine yourself sitting in your recipient's chair. What matters to her? Write as if you are your customer.

"I can't imagine a person becoming a success who doesn't give this game of life everything he's got." Walter Cronkite (1916-2009)

All the best,
Sue

Sue Hershkowitz-Coore
www.SpeakerSue.com

Blog: SpeakerSueSays
480-575-9711

You have our permission to copy the information contained here only as long as you give us proper credit and copyright. Please include this in entirety: “Copyright @2009. High Impact Presentations. For more information, contact Sue Hershkowitz-Coore at 480-575-9711 or visit www.SpeakerSue.com.” If you’d send us a copy or a link, that would be wonderful, too.