Stories transport people. They not only keep listeners with us – at least when we tell our stories well – they also diminish the other person’s desire to disagree with our point. After all, it’s hard for them to say, your story is wrong.
Even if your story doesn’t ring true for them, as long as it’s a true story for you, their challenge is less. Certainly they can say, I had different results or it didn’t work that way for me, but they can’t say, it doesn’t work that way, because it did, for you.
What does this have to do with the 4th of July and presentation mastery? Our stories connect us with our audiences, and here is my newly discovered (and told to me by my 82 year old mother) 4th of July story:
My great grandfather, an immigrant, died a poor man. With nothing to leave to my grandmother or her sister and brothers, he gathered them and said, “I have nothing, but I leave you rich. I leave you the flag of the United States. With that everything can be yours.”
Happy Birthday America!
Power Sales Writing