All things being equal, the sale always goes to the salesperson who has developed a relationship with the buyer. All things being unequal, this is also usually true. But developing profitable business relationships isn’t always easy.

Here is the key – the one absolute-must-know fact – to develop profitable business relationships:


Yup, it’s not terribly sexy but it is terribly important.

With every hi-so-nice-to-meet-you networking event, think about what you can learn about your new acquaintance, so you can authentically and strategically follow-up. Your goal is to send them a quick email with a blog post or idea that will help them be better than they would have been had they never met you.

•What post can you forward because it will help them create greater success?
•What insight – not about business! but on a human level – can you provide that will give them an edge or an opportunity?
•What memory of your meeting them will bring them a smile?

What you say when you network matters, but what you do afterward matters even more.

Send an email the next day and schedule time in your day to do it.

You can even use this email template:

Hi Name,

What fun it was to meet you last night and I can’t stop laughing about X!

When you have time, let’s continue our conversation. By the way, are you going to the Y event?

Thanks again!

For information on a customized email sales writing workshop for your group, please email or complete our quick Interest form to check Sue’s availability. Count on boosting productivity, professionalism and profits!