LIMITED ENROLLMENT! Email Mini-Masterclass: Prospecting & Advancing the Sale with Email

April 19th and 22nd • 3:30pm/EST • 12:30pm/PST

Ready to develop new business and close more leads? Are your prospecting efforts getting the results you want? Do you feel frustrated because prospects ignore you? What percentage of your leads advance to booked business?

“Email is today’s ultimate tool for winning business – when done right!” — SpeakerSue

Local business is back and groups – “the comeback kid of the year 2021!” – are booking. Are you getting your share of the business or giving it away to your competitors? (Yes, if you aren’t creating distinction, desire and ease, you are giving it away.)

This email mini-masterclass will show you step-by-step what you must – and must not! – include in email to develop business and advance the sale. Applying the absolute newest research to your emails, you will drive engagement, nurture relationships and book more business for your hotel. If you are a sales manager with group or local business, you absolutely won’t want to miss this interactive, fun virtual session!

Email is the most used communication tool to prospect and advance the sale.

But what can you say to connect with prospects and persuade them to respond? How can you nurture relationships and gain commitment?

Spend 3 hours – divided into two 90-minute learning sessions – to get fully focused on exactly what you need to do to engage more prospects and successfully advance the sale. During each virtual workshop, you’ll use your own email examples to update and improve, and get instant, individual support from SpeakerSue. This is your opportunity to enjoy professional development exclusively developed for Hyatt Hotels & Resorts and transform YOUR messaging for robust results.

Your investment? USD $289 for both sessions, including private coaching! This introductory pricing is a phenomenal deal (especially for those of you who already know the value SpeakerSue brings!). The typical fee for in-person training ranges from USD $1250 – $2250 per person, so take advantage of this limited time offer.

Whether your hotel is back to full staffing or you’re still a one-person-band (with some of your instruments in need of fine tuning!), this two-part virtual workshop will inspire you with fresh, practical tactics and strategies you can apply immediately. You’ll feel confident being proactive in your sales efforts and prepared to advance the sale.

A note to leaders: Is your team struggling to keep up with inquiries, execution and prospecting? If your hotel is challenged by new client acquisition (or lack thereof), needs to quickly elevate the skills of new and returning sales and event managers and would benefit from speeding up the sales cycle, this three-hour workshop will provide the ROI you require. Give them the tools they need to be at their best. Retain needed talent, and boost profitability and productivity too.


Day One

— The psychology – The winning power of using brain-friendly messaging
— The simplest way to prospect now
— The opening – How to authentically grab their attention
— The 4-step email success formula – This 4 step must-know prospecting formula to write concise, clear, results-oriented emails
—Implementation and coaching!

Day Two

— FOMO – Creating “urgency” and gaining commitment (easier than you might think!)
— The follow-up email – Advancing the sale with follow-up messaging proven to get action
— The business message – Increasing competitive differentiation to win more business
Implementation and coaching!

Build trust from your very first email

Be ready to build trust from your very first email, save time with your follow-up and significantly increase your closing ratio.

**Seating is limited to encourage interaction, personalization and results! Don’t miss this important training to welcome more business to your hotel.