We’re back to business! Yay! And how things have changed! Decision makers have different needs, everyone needs everything yesterday – oh wait, maybe I don’t need it all – and UX and CX have never been more important.
It’s time to approach selling – persuasive communication in general – differently. Very differently.
Today’s highest achievers use email, texting and LinkedIn – the written word! – to connect, engage and convert. And those with the ability to use their messaging as a smart, strategic tool win more deals, book more business and get awesome results.
Why am I telling you this? Because sales frustration is real. You do everything you can to break through, show value and create distinction. Yet (too) often you hear only crickets.
Are you still using the templates your sales leader gave you? How long have they been around? They used to work. Really, they did. But they won’t anymore.
You know it’s old school if you’re:
What connects with prospects and engages buyers now? Authenticity not a prescriptive, fake approach. Relevance. Messaging that creates trust, desire, distinction and emotional certainty. Communications that are customer-first, personable, brand aligned. Email that is worth their time to read.
That’s where I come in.
I started helping people get better results when my ex-father-in-law (he was current then) was promoted to management. He had been great doing what he was doing but the manager thing, not so much. I realized that with my background in English, Education and Counseling, I could come up with ideas to help him connect and communicate in a more persuasive, professional and likable way. And it worked.
Time passed and a major NYC seminar company hired me – their first female facilitator! – to provide “Business Writing Skills.” I was on-the-road training two weeks every month throughout North America, and it was the beginning of my 6 million+ American Airlines miles.
Today, I help clients globally sell more by communicating care more. Not by working harder (well, maybe a little), but by focusing on messaging that creates positive win-ratios and delighted, loyal customers. My clients are smart already so we build on current sales success to multiply and magnify that success.
Return on investment you can depend on
After training, clients report:
Here are a few blog posts to get you started:
“If all you have is a hammer, everything looks like a nail.” It’s not that we have limited tools, it’s that we’re led to believe one tool is better than…
Congratulations! Your email was good enough to get a response from your prospect. Except the response isn’t what you wanted. “Not right now”. Yay! They didn’t say never, they said…
My 5 year old granddaughter asked me to play “King and Queen” with her. “You’re the Queen, okay? And I’m the King.” “Okay,” I said and proceeded to give my…
TESTIMONIALS (YOU’LL BECOME A RAVING FAN, TOO!)
I loved your presentation today for so many reasons. In particular, your great content and the way you delivered it. But it was even more than that. This was the first online program that I’ve attended (and I’ve been on a LOT since March!) where I felt almost like I was attending a face-to-face meeting…. It was YOU and how you engaged with us.Cara Tracy, CMP, CMMGlobal Client Advisor
SpeakerSue rocks! As a side benefit of sales training, CX has improved. Customers are noticing that we’re different because our everyday emails now show care, build excitement and create trust. Front Desk and Ops are now going through training to Zingle smarter.
When our SDRs realized changing their email style would help them make their bonuses, they were all in! Our bonus is lower turnover and retaining our talent is critical to our success. Thank you SpeakerSue!
MY MOST POPULAR TOPICS ARE:
I’ve tossed almost all research prior to 2020 because it doesn’t work anymore and it’s like walking with dinosaurs. I offer nothing off the shelf. Every presentation is 100% designed fresh. You get modern content customized specifically for you, your brand and your industry instead of old, rehashed, generic, I-can’t-sit-through-it-one-more-time sales skills training. Using surveys and SWOT analysis of your current sales practices and emails, I design your workshop or virtual learning.
— How to Write Awesome Sales Email that Get Results!
— Boosting Productivity & Results with Email
— Omnichannel Prospecting to Build and Grow More Business
— Email Etiquette: What you aren’t doing is likely hurting results
— Managing Difficult Conversations for Best Results
As a sales professional, we all have had that one sales book we've read that's made a positive impact on our professional career. Years ago, a colleague of mine suggested I read "Power Sales Writing" by Sue Hershkowitz-Coore,. Sue's book changed everything I have ever known about creating outbound emails. It is my #1 book hands down. I am even luckier now, because not only did I find this book so impactful, that I wrote the author! And when that author, Sue, takes the time to respond, becomes a mentor to you and is there to help when needed, that's a rarity. No matter your industry, "Power Sales Writing" is applicable. Thank you, Sue, for writing this phenomenal business book.Melissa GiannolaBusiness Development Specialist, Cotiviti