It changes and we change too.
DIGITAL AND VIRTUAL
Oh! To walk down the aisle, and hear, “Ladies and Gentlemen, this is your pilot speaking!” Soon!
Back in the day (early 2020 and since 1978), I traveled 150+ days a year training sales and other professionals to create emotional certainty in emails they sent and presentations they delivered. Customers – The Ritz-Carlton, Marriott International, Hyatt Hotels, Mandarin Oriental, Four Seasons, Langham, Hilton and more – their sales professionals and revenue managers learned authentic processes to make it easy, pleasant and simple for buyers to say, “Yes, please!”
And though buyer behavior has changed, I’ve spent the last months researching exactly what sellers must do to gain trust, build rapport and ensure customers and stake holders feel safe, secure and smart. Your customers are ready to say, “Yes, please!” You just have to make it easy for them to do so.
Whether virtual, hybrid, or back to business with F2F sales and communications training, let’s do this!
WHAT MATTERS TO BUYERS TODAY
High-performing companies revolve everything around their customers.
They close more leads because they know how to:
make next steps simple,
show authentic care,
align messaging with what actually matters,
infuse positivity and
help buyers envision the ROI they require.
They build more business because they craft smart messaging and have a predictive, clear sales cadence that makes it easy for buyers to move forward. You can too.
POWER SALES WRITING
Using Communication to Turn Prospects into Clients
“Today, our training class had the opportunity to learn SO much from speaker Sue Hershkowitz-Coore. For those who think they have nothing to learn in regard to proper email etiquette, I highly suggest you read this book… your ENTIRE perspective will be changed forever.” — Trey Moreau, Manager Training
COMMUNICATE TO WIN! ELEVATE EVERY CONVERSATION!
SpeakerSue uses email as the basis for sales training. Why? Because email is the way we sell today. From building trust while prospecting to becoming a trusted partner through smart, strategic follow-up, respectfully closing the business and creating solid business relationships, email is your advocate and handshake!!
FUNNY, INSPIRING AND DYNAMIC
APPROACHABLE AND AUTHENTIC
INNOVATIVE AND SMART
GENUINE AND CHALLENGING
STAY AHEAD OF THE COMPETITION
When the relationship is developed digitally, what you write – whether prospecting and business building, managing “objections” or crafting compelling responses to RFPs – matters.
Your sales force is too busy playing whack-a-mole with their in-box and e-channel leads, to get it right. Instead of nurturing and adding insight to the buying experience, they knee-jerk respond with transactional, off-putting messaging.
Intent and care advance the sale, not information, transaction or content. (Yet, intent is only correctly understood 52% of the time in email.)
Boost response rates by 15% simply by infusing positivity. Tell your story persuasively and accelerate success more than double that. Smart foundational skills and powerful, modern strategic selling tools change everything.
What Clients Say… And You Will ToO
"Thank you very much! The training was fantastic and is already showing improved results with email response rates.”Dan ScalponeDirector of Sales, VINTAGE KING
"Thank you!!! We got fantastic feedback on your session and how it will help our team going forward! Much appreciated!"Lee JonesVice President, Revenue Management Advisory Services, Marriott International
"Wow, just wow. You exceeded all expectations with your presentation on Monday and I can't thank you enough for such an outstanding session. The participants loved it and so many came up to me telling me how much they learned from you and that it was the best sessions on the program."Kristen HunterSenior Event Director, ExL Events
"Ritz-Carlton has partnered with Sue for many years; she is now an integral part of our training curriculum and has created raving fans due to her incredible ability to instill terrific communication skills ... we’ve seen very strong results."Kelly Wood Senior Manager, Global Training Strategy, The Ritz-Carlton Hotel Company
"Wow that day was amazing yesterday! The team is buzzing and working hard to put everything into practice. It was everything I hoped and dreamed the session would inspire. It’s really going to help us set a new fresh tone and drive our sales results."Natasha MytnowychManaging Director, The Globe and Mail Centre,Toronto, Ontario, Canada
"Sue is Rock star. Follow the steps she provides and you will nail your quota, and develop genuine business relationships."Amy JohnsonGeneral Manager, The Confidante
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