It changes and we change too.
DIGITAL AND VIRTUAL
Oh! To walk down the aisle, and hear, “Ladies and Gentlemen, this is your pilot speaking!” Soon!
To say buyer behavior has radically changed may be an understatement!
But the challenge isn’t that they’ve changed; it’s that too many sellers haven’t.
Important new research from Rain Group shows the amazing opportunity:
“Only 16% of virtual sellers are effective at making an ROI case
Only 21% differentiate themselves well
Only 23% gain buyer attention and keep them engaged in virtual meetings”
With the right virtual selling skills, it’s easy to stand out, engage and drive revenue!
And fresh, digital communication skills – smart email and social messaging – enables sellers to nurture and win business.
This is the time to elevate the conversation, extend your hand and inspire buyers to buy from YOU!
WHAT MATTERS TO BUYERS TODAY
Selling during a pandemic heightens buyer needs for:
— Empathy, care, communication
— Emotional certainty
— Personalization, customer-centricity
— Frictionless action
— Thoughtful nurturing
— Authentic positivity and
— Clear ROI
You can’t stop and hope for a return to what was or wait for what will be! Tweaking sales skills to match buying behaviors is key to driving results.
POWER SALES WRITING
Using Communication to Turn Prospects into Clients
“Today, our training class had the opportunity to learn SO much from speaker Sue Hershkowitz-Coore. For those who think they have nothing to learn in regard to proper email etiquette, I highly suggest you read this book… your ENTIRE perspective will be changed forever.” — Trey Moreau, Manager Training
COMMUNICATE TO WIN! ELEVATE EVERY CONVERSATION!
SpeakerSue focuses on digital and virtual as the basis for sales training. Why? Because remote – email, Zoom, Teams – is the way we sell today. From building engagement, intimacy and trust to becoming a trusted partner through smart, strategic virtual follow-up, it’s your communication skills that are your advocate, collateral and your handshake!
WHY SPEAKERSUE?
FUNNY, INSPIRING AND DYNAMIC
APPROACHABLE AND AUTHENTIC
INNOVATIVE AND SMART
GENUINE AND CHALLENGING
STAY AHEAD OF THE COMPETITION
When the relationship is developed digitally, what you write – whether prospecting and business building, managing “objections” or crafting compelling responses to RFPs – matters.
Your sales force is too busy playing whack-a-mole with their in-box and e-channel leads, to get it right. Instead of nurturing and adding insight to the buying experience, they knee-jerk respond with transactional, off-putting messaging.
Intent and care advance the sale, not information, transaction or content. (Yet, intent is only correctly understood 52% of the time in email.)
Boost response rates by 15% simply by infusing positivity. Tell your story persuasively and accelerate success more than double that. Smart foundational skills and powerful, modern strategic selling tools change everything.
What Clients Say… And You Will ToO
FRESH FROM THE BLOG
As I move further into the world of bio-tech, life sciences and big Pharma, I’m realizing what a good job hospitality has done training their sales associates. Life sciences (financial…
I see so much bad selling behavior. It makes me sad because salespeople – most salespeople – truly want to help their prospects, and themselves too. But they learn “technique”…
Email is more important than ever. Your words not only need to create rapport and emotional certainty, they need to motivate your recipient to do what you want them to…
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Power Sales Writing