Digital Age
Craft strong, authentic, powerful messaging to grab attention, convey distinction and tell your story.
Gartner Group says that by 2020 (don’t blink!) 85% of all communications will be digital. Is your sales team ready?
Are they prepared to use email to communicate distinction, value, care? Can they start, advance and close a sale with email? And what about when they get your customers on the phone or make their pitch to the decision-makers?
Getting buyers to read, sit up, pay attention and say, “Yes, please!” becomes more challenging every day.
WHAT MATTERS TO BUYERS TODAY
High-performing companies revolve everything around their customers.
They close more leads because they know how to:
make next steps simple,
show authentic care,
align messaging with what actually matters,
infuse positivity and
help buyers envision the ROI they require.
They build more business because they craft smart messaging and have a predictive, clear sales cadence that makes it easy for buyers to move forward.
POWER SALES WRITING
Using Communication to Turn Prospects into Clients
“Today, our training class had the opportunity to learn SO much from speaker Sue Hershkowitz-Coore. For those who think they have nothing to learn in regard to proper email etiquette, I highly suggest you read this book… your ENTIRE perspective will be changed forever.” — Trey Moreau, Manager Training
COMMUNICATE TO WIN! ELEVATE EVERY CONVERSATION!
SpeakerSue uses email as the basis for sales training. Why? Because email is the way we sell today. From building trust while prospecting to becoming a trusted partner through smart, strategic follow-up, respectfully closing the business and creating solid business relationships, email is your advocate and handshake!!
WHY SPEAKERSUE?
FUNNY, INSPIRING AND DYNAMIC
APPROACHABLE AND AUTHENTIC
INNOVATIVE AND SMART
GENUINE AND CHALLENGING
STAY AHEAD OF THE COMPETITION
When the relationship is developed digitally, what you write – whether prospecting and business building, managing “objections” or crafting compelling responses to RFPs – matters.
Your sales force is too busy playing whack-a-mole with their in-box and e-channel leads, to get it right. Instead of nurturing and adding insight to the buying experience, they knee-jerk respond with transactional, off-putting messaging.
Intent and care advance the sale, not information, transaction or content. (Yet, intent is only correctly understood 52% of the time in email.)
Boost response rates by 15% simply by infusing positivity. Tell your story persuasively and accelerate success more than double that. Smart foundational skills and powerful, modern strategic selling tools change everything.
What Clients Say… And You Will ToO
FRESH FROM THE BLOG
“I hope you are doing well! I wanted to touch base with on the Pups Room block for this month and next. We would love to host this and can…
“No response is the new no.” Is that true? Maybe. Or maybe it’s just an etiquette faux pas. Many buyers don’t like to let a nice seller down. Instead of…
What’s worse? Missing an opportunity to say something smart or saying something dumb? Both suck. And neither needs to happen. In my Advanced Communication Skills workshops, all levels and every…
Power Sales Writing