Sales Training for How Buyers Buy Today
Writing is easier than ever. Getting results takes more.
AI can write the email, polish the proposal and create the follow-up.
But getting a buyer to respond, feel confident and move forward still depends on what the salesperson brings to the conversation.
SpeakerSue delivers sales training for how buyers buy—and sellers sell—now.
What’s Happening with Your Sales Team?
Sound familiar?
These are sales challenges.
And they’re exactly where today’s sales training needs to focus.
Sales Training for Today
Selling has changed.
Sales training should too.
Buyers have more information, more choices and more communication competing for their attention.
AI has made polished sales messaging available to everyone.
That makes the salesperson’s ability to understand the buyer, apply judgment, communicate relevance and build decision confidence even more valuable.
Proprietary Methodology
“ Communication & Sales Intelligence ”
(CSI)
SpeakerSue’s sales training is grounded in CSI—current research and strategies in buyer behavior, communication, decision-making and sales psychology.
Participants learn to apply that intelligence to the real business they’re working on now.
Sales Training
Sales training for today’s buyer.
Sales teams are selling to buyers with more choices, more information and less reason to engage with salespeople who aren’t adding something useful.
SpeakerSue helps sales professionals strengthen the sales thinking behind their prospecting, RFP responses, proposals and follow-up—then use AI to make that thinking more efficient and effective.
The result: communication that creates more reason to respond, more confidence in moving forward and more distinction when competitors look remarkably similar.
The Human Advantage
Judgment
Empathy
Critical Thinking
Context
Communication
These aren’t soft skills. They’re the competitive advantage AI can’t replicate.
AI + Human Judgment
AI isn’t the advantage. What you bring to it is.
Your competitors have access to the same technology.
The advantage comes from the sales intelligence your people bring to it: their understanding of the buyer, the opportunity, the business and what could move the decision forward.
SpeakerSue helps salespeople use AI while strengthening the skills that matter even more because of it.
Email Sales Training
Prospects are still engaging with email.
The question is what motivates a response.
As AI fills inboxes with increasingly polished messaging, relevance, judgment and genuine understanding of the buyer matter more.
SpeakerSue has spent decades studying and teaching sales communication. Her proprietary Email Success Framework™ is now part of a broader approach to helping salespeople combine communication intelligence, sales strategy and AI to create messaging that earns attention and response.
Proprietary Framework
Email Success
Framework™
A structured approach to creating email that earns attention, relevance and response—at every stage of the sales conversation.
Proposals + Follow-Up
Sending the proposal isn’t the finish line.
A polished proposal can answer every question and still give the buyer little reason to choose you.
A follow-up can arrive at exactly the right time and still give them little reason to answer.
SpeakerSue helps salespeople think strategically about what happens before, within and after the proposal—creating relevant value, building buyer confidence and giving qualified prospects a reason to continue the conversation.
Before
Building buyer understanding, relevance and confidence before the proposal arrives.
Within
Creating a proposal that speaks directly to the buyer’s decision—not just their requirements.
After
Follow-up that gives the buyer a reason to engage—not just a reminder that you exist.
Why SpeakerSue
Research-backed. Relevant. Immediately usable.
Sue Hershkowitz-Coore has delivered sales and communication training in 27 countries for organizations across hospitality, luxury, professional sports, manufacturing and other industries.
She translates current research and trends in sales, buyer behavior, communication and decision-making into practical strategies participants can use immediately.
Programs are customized around the audience, organization and sales challenges—and the real opportunities participants are working on now.
27
Countries
“Sue’s training changed how our entire team thinks about the buyer. Not just what to write—but why it works.”
VP of Sales, Luxury Hotel Group
“The most immediately applicable sales training we’ve experienced. Our team left with real strategies, not theory.”
Director of Sales, National Convention Center
“Sue understands both the hospitality business and how buyers actually make decisions. That combination is rare.”
Regional Sales Director, International Hotel Brand
