Communication & Sales Intelligence
close the gap between
Sales Emails · RFP Responses · Proposals · Follow-Up
That Win More Business
Sue Hershkowitz-Coore
Communication & Sales Intelligence Expert · 25+ Years
Communication & Sales Intelligence Expert · 25+ Years
The same starting point. Entirely different impact.
The New Communication Problem
AI can make communication look finished.
But does it make it effective?
When everyone’s AI output looks polished, polished stops being a differentiator. The competitive edge moves to judgment, buyer understanding and sales psychology.
AI-Generated
Fast.
Polished.
Complete.
Psychology Applied
Relevant.
Trusted.
Decisive.
25+ Years
Human Intelligence
The Expert
AI polishes the words.
The sales intelligence you apply
makes them win.
Sales psychology + research applied to sales emails, RFP responses, proposals and follow-up — so buyers feel greater confidence, qualified opportunities keep moving and more business converts.
Greater buyer confidence
Qualified opportunities keep moving
Stronger sales impact
More business converts
Research that drives results.
Practical research. Accelerated results.
SpeakerSue’s Communication & Sales intelligence translates research and trends in communication, decision-making and buyer behavior to give your team the practical strategies they need to win more business.
Expertise Applied
Four critical sales
tools.
One integrated Communication & Sales Intelligence approach applied at every stage of the buyer journey — not four isolated tactics.
01
Sales Emails
Relevance, trust and engagement, not just a polished message. Recognizing what AI misses turns AI writing into strategic and winning sales communication.
02
RFP Responses
Responses that differentiate instead of becoming interchangeable. Making the short list takes understanding how buyers and their stakeholders think and decide.
03
Follow-Up
Brain-friendly follow-up can double win rates. Strategic decision-support ensures prospects feel smart and confident moving forward.
04
Proposals
Beautiful proposals all begin to look the same. Increasing business relevance, staying on brand and making next steps natural add the assurance needed to advocate for your offer.
Experience That Compounds
25
years of expertise
AI helps you write. Sales psychology helps buyers decide.
AI has changed everything. But how our brains take in information hasn’t changed at all. We know more now than ever about what resonates, motivates and compels.
Global Reach
- United States
- United Kingdom
- China
- New Zealand
- Australia
- Hong Kong
- Canada
- South Africa
- Singapore
- Czech Republic
- Italy
- Spain
- Mexico
- France
- United Arab Emirates
From Shanghai to Scotland to New York, New Zealand, Australia and Arizona — building trust, increasing buyer confidence and making moving forward the natural next step.
Result that matter
Real impact. Measurable results.
Training that drives bookings, growth and revenue.
65%
book new business as a direct result of training
121%
Individual achievement (this could be you!)
98%
communicate with greater impact
Not only has she achieved 121% of her goal (and still booking!) that she attributes directly to the concepts she learned from you, but for next year, she is already ahead in booking production by 55%.”
DIRECTOR OF SALES & MARKETING, LUXURY HOTEL
From the Field
“It starts with the very first interaction and continues through every email, proposal, activation and follow-up.”
Chris Gabaldon
President & CEO, Moët Hennessy North America
“Sue doesn’t just teach better writing — she teaches the psychology behind why buyers say yes.”
VP of Sales
Global Hospitality Group
“Our RFP conversion jumped significantly after her workshop. Sue gave our team the edge that actually wins.”
Director of Revenue
Luxury Hotel Portfolio
Trusted by enterprise teams across hospitality, sports, media and technology
Live Workshop
Where theory becomes practice
Speaking & Training
Even seasoned sales pros leave saying, “I never would have thought of that. Thank you.”
No plug-and-play workshops. No recycled slides. Every workshop is fully customized around your team, your customers and how you can drive sales and revenue.
“Energetic, research-backed, immediately applicable.”
Sue’s Book
Power Sales Writing
25+ years of applying communication psychology to the written sales word — even before AI made it feel urgent.
Make Communication Your Competitive Edge
Writing is easier than ever.
Getting results takes more.
SpeakerSue helps your sales team know what to say, why it works and how to make it easier for buyers to say, “Yes, please!”
