Time to be more successful?

Update your selling skills to win more sales!

We’re back to business! Yay! And how things have changed! Decision makers have different needs, everyone needs everything yesterday – oh wait, maybe I don’t need it all – and UX and CX have never been more important.

It’s time to approach selling – persuasive communication in general – differently. Very differently.

Today’s highest achievers use email, texting and LinkedIn – the written word! – to connect, engage and convert. And those with the ability to use their messaging as a smart, strategic tool win more deals, book more business and get awesome results.

Why am I telling you this? Because sales frustration is real. You do everything you can to break through, show value and create distinction. Yet (too) often you hear only crickets.

Are you still using the templates your sales leader gave you? How long have they been around? They used to work. Really, they did. But they won’t anymore.

You know it’s old school if you’re:

Sending the “break-up” email. (Did you seriously tell your prospect you were worried they may have fallen off a cliff or gone fishing permanently?)
Using the “It seems you may not be the right person, please direct me to someone who is” email. (What? You’re asking for a referral from someone who hasn’t even connected with you? It’s like asking a date you haven’t actually dated if they can refer you to someone more datable.)
Asking/Demanding to, “Let’s hop on a call” (Are you a rabbit? Unless you create desire, no one wants to jump in to anything with you!)

What connects with prospects and engages buyers now? Authenticity not a prescriptive, fake approach. Relevance. Messaging that creates trust, desire, distinction and emotional certainty. Communications that are customer-first, personable, brand aligned. Email that is worth their time to read.


Sue's presence and skill on stage, when it comes to telling someone they are wrong and then making them like it inspires faster confidence and faster buy-in, increasing the value and "stickiness" of her materials.

David WintonMarketing Operations Manager, RBW

That’s where I come in.

I started helping people get better results when my ex-father-in-law (he was current then) was promoted to management. He had been great doing what he was doing but the manager thing, not so much. I realized that with my background in English, Education and Counseling, I could come up with ideas to help him connect and communicate in a more persuasive, professional and likable way. And it worked.

Time passed and a major NYC seminar company hired me – their first female facilitator! – to provide “Business Writing Skills.” I was on-the-road training two weeks every month throughout North America, and it was the beginning of my 6 million+ American Airlines miles.

Today, I help clients globally sell more by communicating care more. Not by working harder (well, maybe a little), but by focusing on messaging that creates positive win-ratios and delighted, loyal customers. My clients are smart already so we build on current sales success to multiply and magnify that success.

Return on investment you can depend on

After training, clients report:

of all participants feel better prepared to authentically communicate their unique brand message
book business or have new business entering their pipeline as a direct result of attending training
would recommend the training to their international colleagues

Here are a few blog posts to get you started:

What do you offer first in your email? Highest price, lowest price, mid-range?

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

Other than while interning while earning my Masters of Counseling degree, I have never offered counseling services. Truth is I talk too much. Not so good for a counselor but…

Your Email Response to “Please send me more information”

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

Woo-hoo! Your email worked! Now what? “Send me more” doesn’t mean send me everything. Imagine you’re at a bar (or coffee shop) and this person, who has somehow gotten your…

When to be Boring in a Sales Email

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

In my life, I’ve never been accused of being patient, boring or slow moving. I’d likely feel insulted if someone did. So it surprised even me that recently I recommended,…


I loved your presentation today for so many reasons. In particular, your great content and the way you delivered it. But it was even more than that. This was the first online program that I’ve attended (and I’ve been on a LOT since March!) where I felt almost like I was attending a face-to-face meeting…. It was YOU and how you engaged with us.

Cara TracyCMP, CMM, Global Client Advisor

SpeakerSue rocks! As a side benefit of sales training, CX has improved. Customers are noticing that we’re different because our everyday emails now show care, build excitement and create trust. Front Desk and Ops are now going through training to Zingle smarter.

Amy JohnsonGeneral Manager, The Confidante Hotel

When our SDRs realized changing their email style would help them make their bonuses, they were all in! Our bonus is lower turnover and retaining our talent is critical to our success. Thank you SpeakerSue!

David Serna PerezDirector, Demand Generation, DataRobot


I’ve tossed almost all research prior to 2020 because it doesn’t work anymore and it’s like walking with dinosaurs. I offer nothing off the shelf.  Every presentation is 100% designed fresh. You get modern content customized specifically for you, your brand and your industry instead of old, rehashed, generic, I-can’t-sit-through-it-one-more-time sales skills training. Using surveys and SWOT analysis of your current sales practices and emails, I design your workshop or virtual learning.

How to Write Awesome Sales Email that Get Results!
Boosting Productivity & Results with Email
Omnichannel Prospecting to Build and Grow More Business
Email Etiquette: What you aren’t doing is likely hurting results
Managing Difficult Conversations for Best Results

As a sales professional, we all have had that one sales book we've read that's made a positive impact on our professional career. Years ago, a colleague of mine suggested I read "Power Sales Writing" by Sue Hershkowitz-Coore,. Sue's book changed everything I have ever known about creating outbound emails. It is my #1 book hands down. I am even luckier now, because not only did I find this book so impactful, that I wrote the author! And when that author, Sue, takes the time to respond, becomes a mentor to you and is there to help when needed, that's a rarity. No matter your industry, "Power Sales Writing" is applicable. Thank you, Sue, for writing this phenomenal business book.

Melissa GiannolaBusiness Development Specialist, Cotiviti


Check SpeakerSue’s availability (and cross your fingers!).

Connect here, on LinkedIn, email Sue directly Sue@SpeakerSue.com or call +1-480-575-9711.