Time to crush your sales goals?

Enjoy 15% higher response rate. Write distinctive, strategic emails that drive results

You have an awesome solution. But why should prospects buy from you?


Email, LinkedIn, Slack – key sales tools and often taken for granted. Improve your email writing and get 2X the responses in less time. Raise their level of thinking and you more easily develop, nurture and convert more leads.

Depending on ChatGPT for messaging? Still using push tactics? Have a new sales team or stuck-in-their ways seasoned sellers? You’re leaving money on the table. More, they may even be destroying your company’s reputation. (How many solicitation emails does it take to turn off a buyer?)

We help sales teams change their email sales conversation to drive revenue. We 100% customize every sales training workshop. Most important, training is fun, specific and practical so your team can immediately apply what they hear to drive revenue and close more business.

From The Ritz-Carlton Hotel Company, the Yankees, to Salesforce, Hublot and Hyatt Hotels, and Montage Hotels to Virtuoso and Taboola – we work with the best so they can become even better.

You know it’s old school if you’re:

Sending the “break-up” email. (Did you seriously tell your prospect you were worried they may have fallen off a cliff or gone fishing permanently?)
Using the “It seems you may not be the right person, please direct me to someone who is” email. (What? You’re asking for a referral from someone who hasn’t even connected with you? It’s like asking a date you haven’t actually dated if they can refer you to someone more datable.)
Asking/Demanding to, “Let’s hop on a call” (Are you a rabbit? Unless you create desire, no one wants to jump in to anything with you!)

What connects with prospects and engages buyers now? Authenticity not a prescriptive, fake approach. Relevance. Messaging that creates trust, desire, distinction and emotional certainty. Communications that are customer-first, personable, brand aligned. Email that is worth their time to read.


Sue's presence and skill on stage, when it comes to telling someone they are wrong and then making them like it inspires faster confidence and faster buy-in, increasing the value and "stickiness" of her materials.

David WintonMarketing Operations Manager, RBW

That’s where I come in.

I started helping people get better results when my ex-father-in-law (he was current then) was promoted to management. He had been great doing what he was doing but the manager thing, not so much. I realized that with my background in English, Education and Counseling, I could come up with ideas to help him connect and communicate in a more persuasive, professional and likable way. And it worked.

Time passed and a major NYC seminar company hired me – their first female facilitator! – to provide “Business Writing Skills.” I was on-the-road training two weeks every month throughout North America, and it was the beginning of my 6 million+ American Airlines miles.

Today, I help clients globally sell more by communicating care more. Not by working harder (well, maybe a little), but by focusing on messaging that creates positive win-ratios and delighted, loyal customers. My clients are smart already so we build on current sales success to multiply and magnify that success.

Return on investment you can depend on

After training, clients report:

of all participants feel better prepared to authentically communicate their unique brand message
book business or have new business entering their pipeline as a direct result of attending training
would recommend the training to their international colleagues

Here are a few blog posts to get you started:

SpeakerSue Recognized as Best Hospitality Sales Trainer 2024 – USA

| Accolades and Awards | No Comments

SpeakerSue Recognized as Best Hospitality Sales Trainer in the Global 100 Awards 2024 by M&A Today Sue Hershkowitz-Coore – SpeakerSue – has once again been named “Best Hospitality Sales Trainer…

SpeakerSue Awarded Best Hospitality Sales Trainer 2023 – USA

| Accolades and Awards | No Comments

SpeakerSue, Sue Hershkowitz-Coore, has been awarded Best Hospitality Sales Trainer 2023 – USA by M&A Today – Global Awards. The M&A Today Awards are designed to be the most comprehensive…

What do you offer first in your email? Highest price, lowest price, mid-range?

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

Other than while interning while earning my Masters of Counseling degree, I have never offered counseling services. Truth is I talk too much. Not so good for a counselor but…


I loved your presentation today for so many reasons. In particular, your great content and the way you delivered it. But it was even more than that. This was the first online program that I’ve attended (and I’ve been on a LOT since March!) where I felt almost like I was attending a face-to-face meeting…. It was YOU and how you engaged with us.

Cara TracyCMP, CMM, Global Client Advisor

SpeakerSue rocks! As a side benefit of sales training, CX has improved. Customers are noticing that we’re different because our everyday emails now show care, build excitement and create trust. Front Desk and Ops are now going through training to Zingle smarter.

Amy JohnsonGeneral Manager, The Confidante Hotel

When our SDRs realized changing their email style would help them make their bonuses, they were all in! Our bonus is lower turnover and retaining our talent is critical to our success. Thank you SpeakerSue!

David Serna PerezDirector, Demand Generation, DataRobot

Email Sales Strategies that Drive Revenue & Results:

I’ve tossed almost all research prior to 2021 because it doesn’t work anymore, and it’s like walking with dinosaurs. There is nothing “off the shelf” to offer. Every presentation is 100% designed fresh, specifically to achieve your objectives. You get modern, new content customized specifically for your brand and your team instead of old, rehashed, generic, I-can’t-sit-through-it-one-more-time sales skills training. Using surveys and SWOT analysis of your current sales practices and emails, I design your workshop to impact your results.

Here are a few ideas. Which topics will most boost your teams’ win ratio?

Write emails that get 15% higher response rates
Manage difficult situations with email (and keep customers happy, too)
Prospect with email, and follow-up for engagement and results
Give prospects added confidence to say “Yes please!”
Improve CX with smart, strategic email from reservations -> event management
Use ChatGPT to make email your best selling tool (and not embarrass yourself)
Close more business with email sequences prospects read
Boost professionalism & productivity (& eliminate email ping pong frustration)
Sell luxury and price increase with confidence
Write emails that convey clear brand distinction and drive revenue

As a sales professional, we all have had that one sales book we've read that's made a positive impact on our professional career. Years ago, a colleague of mine suggested I read "Power Sales Writing" by Sue Hershkowitz-Coore,. Sue's book changed everything I have ever known about creating outbound emails. It is my #1 book hands down. I am even luckier now, because not only did I find this book so impactful, that I wrote the author! And when that author, Sue, takes the time to respond, becomes a mentor to you and is there to help when needed, that's a rarity. No matter your industry, "Power Sales Writing" is applicable. Thank you, Sue, for writing this phenomenal business book.

Melissa GiannolaBusiness Development Specialist, Cotiviti


Check SpeakerSue’s availability (and cross your fingers!).

Connect here, on LinkedIn, email Sue directly Sue@SpeakerSue.com or call +1-480-575-9711.