Digital Age

High impact sales training to engage, delight and close more sales

Craft strong, authentic, powerful messaging to grab attention, convey distinction and tell your story.

Gartner Group says that by 2020 (don’t blink!) 85% of all communications will be digital. Is your sales team ready?

Are they prepared to use email to communicate distinction, value, care? Can they start, advance and close a sale with email? And what about when they get your customers on the phone or make their pitch to the decision-makers?

Getting buyers to read, sit up, pay attention and say, “Yes, please!” becomes more challenging every day.


High-performing companies revolve everything around their customers.

They close more leads because they know how to:
make next steps simple,
show authentic care,
align messaging with what actually matters,
infuse positivity and
help buyers envision the ROI they require.

They build more business because they craft smart messaging and have a predictive, clear sales cadence that makes it easy for buyers to move forward.

Email Sales Training

Email Sales Training

December 29, 2015

Strategic Selling Skills Training

Strategic Selling Skills Training

Pure eye candy


Using Communication to Turn Prospects into Clients

“Today, our training class had the opportunity to learn SO much from speaker Sue Hershkowitz-Coore. For those who think they have nothing to learn in regard to proper email etiquette, I highly suggest you read this book… your ENTIRE perspective will be changed forever.”Trey Moreau, Manager Training


SpeakerSue uses email as the basis for sales training. Why? Because email is the way we sell today. From building trust while prospecting to becoming a trusted partner through smart, strategic follow-up, respectfully closing the business and creating solid business relationships, email is your advocate and handshake!!







When the relationship is developed digitally, what you write – whether prospecting and business building, managing “objections” or crafting compelling responses to RFPs – matters.

Your sales force is too busy playing whack-a-mole with their in-box and e-channel leads, to get it right. Instead of nurturing and adding insight to the buying experience, they knee-jerk respond with transactional, off-putting messaging.

Intent and care advance the sale, not information, transaction or content. (Yet, intent is only correctly understood 52% of the time in email.)

Boost response rates by 15% simply by infusing positivity. Tell your story persuasively and accelerate success more than double that. Smart foundational skills and powerful, modern strategic selling tools change everything.

What Clients Say… And You Will ToO

"Thank you very much! The training was fantastic and is already showing improved results with email response rates.”

Dan ScalponeDirector of Sales, VINTAGE KING

"Thank you!!! We got fantastic feedback on your session and how it will help our team going forward! Much appreciated!"

Lee JonesVice President, Revenue Management Advisory Services, Marriott International

"Wow, just wow. You exceeded all expectations with your presentation on Monday and I can't thank you enough for such an outstanding session. The participants loved it and so many came up to me telling me how much they learned from you and that it was the best sessions on the program."

Kristen HunterSenior Event Director, ExL Events

"Ritz-Carlton has partnered with Sue for many years; she is now an integral part of our training curriculum and has created raving fans due to her incredible ability to instill terrific communication skills ... we’ve seen very strong results."

Kelly Wood Senior Manager, Global Training Strategy, The Ritz-Carlton Hotel Company

"Wow that day was amazing yesterday! The team is buzzing and working hard to put everything into practice. It was everything I hoped and dreamed the session would inspire. It’s really going to help us set a new fresh tone and drive our sales results."

Natasha MytnowychManaging Director, The Globe and Mail Centre,Toronto, Ontario, Canada

"Sue is Rock star. Follow the steps she provides and you will nail your quota, and develop genuine business relationships."

Amy JohnsonGeneral Manager, The Confidante


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Negotiating is usually best done over the phone. But whether you’re on the phone or using email, there is one important tactic that is more likely to result in the…

To ask or not to ask: That is the email question!

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Are these good questions to ask in an email? Will they help you advance to the next step? Is Friday a good day to talk?Are you available Friday to talk…