It changes and we change too.
DIGITAL AND VIRTUAL
Oh! To walk down the aisle, and hear, “Ladies and Gentlemen, this is your pilot speaking!” Soon!
Back in the day (early 2020 and since 1978), I traveled 150+ days a year training sales and other professionals to create emotional certainty in emails they sent and presentations they delivered. Customers – The Ritz-Carlton, Marriott International, Hyatt Hotels, Mandarin Oriental, Four Seasons, Langham, Hilton and more – their sales professionals and revenue managers learned authentic processes to make it easy, pleasant and simple for buyers to say, “Yes, please!”
And though buyer behavior has changed, I’ve spent the last months researching exactly what sellers must do to gain trust, build rapport and ensure customers and stake holders feel safe, secure and smart. Your customers are ready to say, “Yes, please!” You just have to make it easy for them to do so.
Whether virtual, hybrid, or back to business with F2F sales and communications training, let’s do this!
WHAT MATTERS TO BUYERS TODAY
High-performing companies revolve everything around their customers.
They close more leads because they know how to:
make next steps simple,
show authentic care,
align messaging with what actually matters,
infuse positivity and
help buyers envision the ROI they require.
They build more business because they craft smart messaging and have a predictive, clear sales cadence that makes it easy for buyers to move forward. You can too.
POWER SALES WRITING
Using Communication to Turn Prospects into Clients
“Today, our training class had the opportunity to learn SO much from speaker Sue Hershkowitz-Coore. For those who think they have nothing to learn in regard to proper email etiquette, I highly suggest you read this book… your ENTIRE perspective will be changed forever.” — Trey Moreau, Manager Training
COMMUNICATE TO WIN! ELEVATE EVERY CONVERSATION!
SpeakerSue uses email as the basis for sales training. Why? Because email is the way we sell today. From building trust while prospecting to becoming a trusted partner through smart, strategic follow-up, respectfully closing the business and creating solid business relationships, email is your advocate and handshake!!
WHY SPEAKERSUE?
FUNNY, INSPIRING AND DYNAMIC
APPROACHABLE AND AUTHENTIC
INNOVATIVE AND SMART
GENUINE AND CHALLENGING
STAY AHEAD OF THE COMPETITION
When the relationship is developed digitally, what you write – whether prospecting and business building, managing “objections” or crafting compelling responses to RFPs – matters.
Your sales force is too busy playing whack-a-mole with their in-box and e-channel leads, to get it right. Instead of nurturing and adding insight to the buying experience, they knee-jerk respond with transactional, off-putting messaging.
Intent and care advance the sale, not information, transaction or content. (Yet, intent is only correctly understood 52% of the time in email.)
Boost response rates by 15% simply by infusing positivity. Tell your story persuasively and accelerate success more than double that. Smart foundational skills and powerful, modern strategic selling tools change everything.
What Clients Say… And You Will ToO
FRESH FROM THE BLOG
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Power Sales Writing