You have an awesome solution. But why should prospects buy from you?
Email, LinkedIn, Slack – key sales tools and often taken for granted. Improve your email writing and get 2X the responses in less time. Raise their level of thinking and you more easily develop, nurture and convert more leads.
Depending on ChatGPT for messaging? Still using push tactics? Have a new sales team or stuck-in-their ways seasoned sellers? You’re leaving money on the table. More, they may even be destroying your company’s reputation. (How many solicitation emails does it take to turn off a buyer?)
We help sales teams change their email sales conversation to drive revenue. We 100% customize every sales training workshop. Most important, training is fun, specific and practical so your team can immediately apply what they hear to drive revenue and close more business.
From The Ritz-Carlton Hotel Company, the Yankees, to Salesforce, Hublot and Hyatt Hotels, and Montage Hotels to Virtuoso and Taboola – we work with the best so they can become even better.
You know it’s old school if you’re:
Sending the “break-up” email. (Did you seriously tell your prospect you were worried they may have fallen off a cliff or gone fishing permanently?)
Using the “It seems you may not be the right person, please direct me to someone who is” email. (What? You’re asking for a referral from someone who hasn’t even connected with you? It’s like asking a date you haven’t actually dated if they can refer you to someone more datable.)
Asking/Demanding to, “Let’s hop on a call” (Are you a rabbit? Unless you create desire, no one wants to jump in to anything with you!)
What connects with prospects and engages buyers now? Authenticity not a prescriptive, fake approach. Relevance. Messaging that creates trust, desire, distinction and emotional certainty. Communications that are customer-first, personable, brand aligned. Email that is worth their time to read.
SPEAKERSUE’S CLIENTS
That’s where I come in.
I started helping people get better results when my ex-father-in-law (he was current then) was promoted to management. He had been great doing what he was doing but the manager thing, not so much. I realized that with my background in English, Education and Counseling, I could come up with ideas to help him connect and communicate in a more persuasive, professional and likable way. And it worked.
Time passed and a major NYC seminar company hired me – their first female facilitator! – to provide “Business Writing Skills.” I was on-the-road training two weeks every month throughout North America, and it was the beginning of my 6 million+ American Airlines miles.
Today, I help clients globally sell more by communicating care more. Not by working harder (well, maybe a little), but by focusing on messaging that creates positive win-ratios and delighted, loyal customers. My clients are smart already so we build on current sales success to multiply and magnify that success.
Return on investment you can depend on
After training, clients report:
98
of all participants feel better prepared to authentically communicate their unique brand message
65
book business or have new business entering their pipeline as a direct result of attending training
93
would recommend the training to their international colleagues
Here are a few blog posts to get you started:
SpeakerSue, Sue Hershkowitz-Coore, has been awarded Best Hospitality Sales Trainer 2023 – USA by M&A Today – Global Awards. The M&A Today Awards are designed to be the most comprehensive…
Other than while interning while earning my Masters of Counseling degree, I have never offered counseling services. Truth is I talk too much. Not so good for a counselor but…
Woo-hoo! Your email worked! Now what? “Send me more” doesn’t mean send me everything. Imagine you’re at a bar (or coffee shop) and this person, who has somehow gotten your…
TESTIMONIALS (YOU’LL BECOME A RAVING FAN, TOO!)
Email Sales Strategies that Drive Revenue & Results:
I’ve tossed almost all research prior to 2021 because it doesn’t work anymore, and it’s like walking with dinosaurs. There is nothing “off the shelf” to offer. Every presentation is 100% designed fresh, specifically to achieve your objectives. You get modern, new content customized specifically for your brand and your team instead of old, rehashed, generic, I-can’t-sit-through-it-one-more-time sales skills training. Using surveys and SWOT analysis of your current sales practices and emails, I design your workshop to impact your results.
Here are a few ideas. Which topics will most boost your teams’ win ratio?
— Write emails that get 15% higher response rates
— Manage difficult situations with email (and keep customers happy, too)
— Prospect with email, and follow-up for engagement and results
— Give prospects added confidence to say “Yes please!”
— Improve CX with smart, strategic email from reservations -> event management
— Use ChatGPT to make email your best selling tool (and not embarrass yourself)
— Close more business with email sequences prospects read
— Boost professionalism & productivity (& eliminate email ping pong frustration)
— Sell luxury and price increase with confidence
— Write emails that convey clear brand distinction and drive revenue
WHAT NEXT?
Check SpeakerSue’s availability (and cross your fingers!).
Connect here, on LinkedIn, email Sue directly Sue@SpeakerSue.com or call +1-480-575-9711.
Power Sales Writing