We’re back to business! Yay! And how things have changed! Decision makers have different needs, everyone needs everything yesterday – oh wait, maybe I don’t need it all – and UX and CX have never been more important.
It’s time to approach selling – persuasive communication in general – differently. Very differently.
Today’s highest achievers use email, texting and LinkedIn – the written word! – to connect, engage and convert. And those with the ability to use their messaging as a smart, strategic tool win more deals, book more business and get awesome results.
Why am I telling you this? Because sales frustration is real. You do everything you can to break through, show value and create distinction. Yet (too) often you hear only crickets.
Are you still using the templates your sales leader gave you? How long have they been around? They used to work. Really, they did. But they won’t anymore.
You know it’s old school if you’re:
What connects with prospects and engages buyers now? Authenticity not a prescriptive, fake approach. Relevance. Messaging that creates trust, desire, distinction and emotional certainty. Communications that are customer-first, personable, brand aligned. Email that is worth their time to read.
That’s where I come in.
I started helping people get better results when my ex-father-in-law (he was current then) was promoted to management. He had been great doing what he was doing but the manager thing, not so much. I realized that with my background in English, Education and Counseling, I could come up with ideas to help him connect and communicate in a more persuasive, professional and likable way. And it worked.
Time passed and a major NYC seminar company hired me – their first female facilitator! – to provide “Business Writing Skills.” I was on-the-road training two weeks every month throughout North America, and it was the beginning of my 6 million+ American Airlines miles.
Today, I help clients globally sell more by communicating care more. Not by working harder (well, maybe a little), but by focusing on messaging that creates positive win-ratios and delighted, loyal customers. My clients are smart already so we build on current sales success to multiply and magnify that success.
Return on investment you can depend on
After training, clients report:
Here are a few blog posts to get you started:
Inspired by Craig Smith’s post, The GM Trifecta of Success, here is my version of the perfect email success trifecta. As a sales trainer for more than 30 years, I’ve…
Do you leave your prospect thinking about process or outcome at the close of your email? I’m not talking about your actual close, but what you say in your last…
SpeakerSue, Sue Hershkowitz-Coore, has been awarded Best Hospitality Sales Trainer 2022 – USA by M&A Today Global Awards. The M&A Today Awards strive to be the world’s most coveted and…
TESTIMONIALS (YOU’LL BECOME A RAVING FAN, TOO!)
I loved your presentation today for so many reasons. In particular, your great content and the way you delivered it. But it was even more than that. This was the first online program that I’ve attended (and I’ve been on a LOT since March!) where I felt almost like I was attending a face-to-face meeting…. It was YOU and how you engaged with us. So, thank you for that!Cara Tracy, CMP, CMMGlobal Client Advisor
SpeakerSue rocks! As a side benefit of sales training, CX has improved. Customers are noticing that we’re different because our everyday emails now show care, build excitement and create trust. Front Desk and Ops are now going through training to Zingle smarter.
When our SDRs realized changing their email style would help them make their bonuses, they were all in! Our bonus is lower turnover and retaining our talent is critical to our success. Thank you SpeakerSue!
Not the biggest sales training company, but the very best
MY MOST POPULAR TOPICS ARE:
I’ve tossed almost all research prior to 2020 because it doesn’t work anymore and it’s like walking with dinosaurs. I offer nothing off the shelf. Every presentation is 100% designed fresh. You get modern content customized specifically for you, your brand and your industry instead of old, rehashed, generic, I-can’t-sit-through-it-one-more-time sales skills training. Using surveys and SWOT analysis of your current sales practices and emails, I design your workshop or virtual learning.
— How to Write Awesome Sales Email that Get Results!
— Boosting Productivity & Results with Email
— Omnichannel Prospecting to Build and Grow More Business
— Email Etiquette: What you aren’t doing is likely hurting results
— Managing Difficult Conversations for Best Results