Transform Results and Boost Sales Success

An award-winning sales trainer and internationally recognized authority, Sue Hershkowitz-Coore, is “the most engaging, practical, fun, down-to-earth, smart, on-trend trainer you’ll ever have the pleasure of learning from.”

Sue has written the book – literally two books! – on sales and communication skills. Power Sales Writing (McGraw Hill), now in its second printing has been translated into multiple languages and is used throughout the world as the “bible” for email and business communication success., Named as one of the “Ten Best Business Books” of the year by Selling Power magazine, Power Sales Writing provides a strategic, simple yet revolutionary approach to differentiating your distinction in a competitive marketplace. How to Say it To Sell It! (Penguin/Random House), is part of a multi-million dollar award winning “How to Say It” series and has been rated as a “Best Book” by


How do clients describe Sue?
  • Energy, energy, energy!
  • Funny, inspiring and dynamic
  • Innovative and smart
  • Practical, real and down-to earth
  • Passionate about our success
  • Connects from the heart
  • Approachable, engaging and authentic
  • Genuine and thoughtfully challenging
  • Makes us better than we would have been


SpeakerSue (because who can pronounce Hershkowitz-Coore?!) blends her authentic, passionate, energetic style with cutting-edge content, constant field research and a Master’s degree in Counseling. With a major in Education, minor in English and a fellowship supported by the University of California at Berkeley, Sue is uniquely prepared to transform your group’s ability to communicate persuasively, professionally, and profitably to help them nurture and grow business.


An entrepreneur, SpeakerSue is the founder and President of High Impact Presentations, an international consultancy providing customized training solutions that result in measurable improvements in sales performance, productivity and talent retention.

An internationally recognized communications expert, Sue received the designation of “Platinum” speaker, their highest designation, from the 30,000 member Meeting Professionals International.SpeakerSue also received the National Speakers Association’s President’s Award for Distinguished Service, was appointed as a founding member of MPI’s Women’s Leadership Initiative.

Sue has presented her sales, communication and business building strategies in the USA, Australia, Canada, China, the Czech Republic, Costa Rica, Hong Kong, Mexico, New Zealand, the United Kingdom, Spain, Switzerland and more (Oh my!).


"Well, you were definitely a good luck charm! I just confirmed a 10 week project with Amazon Web Services to support their Global Training team. I actually used a lot of what we discussed in my interview which has helped me to also grow my content for LinkedIn (that I can't wait to share). Thank you for reminding me how to write and communicate (giving me the boost I needed). Thank you for supporting me."

"Great stuff and it is changing behavior. Thanks Sue.”

Fred Shea Sr. Vice President of Convention Sales & Services Visit Orlando®

Everyone raved about your Dynamic Business Writing class. It’s no surprise. They raved the last time you were here too. You always do a fantastic job! We’ve been re-writing email templates and sharing “best practices” as a result of your teaching. Thank you for making the class both fun and educational. We are so grateful to have such an amazing person to provide this very worthwhile training to our team.

Paula HansenDirector, National Group Sales, Marriott International

Thank you, Sue. Your reviews were fantastic and both classes were ranked very high. You were the fan favorite and will definitely have you on the agenda next time.

Robert MorseVice President Revenue Management Operations, Marriott International

It was great pleasure to have attended your seminar here in Palm Springs a few weeks ago. You are truly one of the most vivacious and energetic speakers that I have encountered!

David LeRoy, CMPSenior Sales Manager, Hyatt Palm Springs

Thank you for the great work you have done with the team. They are all supercharged now!!!

Werner Anzinger General Manager, Mandarin Oriental Hotel Group

You were the perfect speaker to start our day providing a lot of fun and energy on top of all the useful knowledge. I loved your presentation!

Jamie Malloy National Sales Manager, Wynn I Encore

I want to thank you again for a great session at IAEE’s ExpoExpo! I was able to bring it into the workplace already and to our team regarding the message we put out there.

Julia ManheimEvents Coordinator, Professional Retail Store Maintenance Association

Thank you once again for your training in Auckland; I feel it was by far the best delivered training we have had and could have gone for another day… that’s unheard of in training isn’t it…?

Steve BaylissBusiness Development Manager

What drives Sue’s passion? Let’s get personal.

A native, New Yorker, Sue has lived in Scottsdale since completing (Summa Cum Laude) her undergraduate degree at the University of Bridgeport

She holds a Masters in Counseling from Arizona State University

Sue sold printing, Encyclopedia Britannica and 7th and 8th graders on the value of learning English

SpeakerSue was awarded a fellowship sponsored by the University of California at Berkeley, culminating in a position as an Associate Faculty member at ASU, teaching English teachers how to teach English

She is happily married to Bill Coore (yes, she spends time on the gorgeous golf courses he creates and no, she doesn’t play)

Sue is the proud mother of Michael and his beautiful wife, Shelly – and more reluctantly of her two (crazy) Springer Spaniels, Sophie and BC

She has run 7 half-marathons in the last 5 years – brace yourself, this lady has energy

Sue holds 2 yellow belts in the martial art of Aikido (wait until you hear this story!),

SpeakerSue has accumulated over 6 million actual air miles doing what she loves, and will joyfully travel halfway around the globe for a 60-minute presentation – 2B or not 2B (her favorite seat!)