Being clear on your prospecting WHY is critical to your success. Yes, of course, you’re prospecting to generate new leads, grow your business, exceed your quota.
But what do you want to accomplish from your outbound email? If you want to persuade, influence or motivate someone who has no clue about who you are and what you do, to agree to a meeting, you need to give them a compelling reason to do so.
And your compelling reason isn’t likely because of all the cool things your product can do. It’s about all the cool things your product can do for them. (If you want to reread that, I’m happy to wait!)
Can you find a compelling reason for this prospect to respond to this outreach example?
The seller talked about the product but neglected to get the prospect excited about the product. What will the smartly designed hotel rooms do for me and the team I might want to bring there?
Prospecting is about exciting them, intriguing them – in some way piquing their interest – so they WANT to take the next step in their buyer’s journey with you. With this foundation, you are on your way to engaging them and building relationships, business and sales.