An amazing opportunity to tell your story

All over the world, the refrain is the same, “They don’t respond to my emails and I can’t get them on the phone.”   

Exactly! Well-meaning but less-than-compelling emails are ignored or deleted. And phone calls? It’s sad to say but only 3% of voice messages are returned (2016 data).

You’ve probably also read the research that shows positive emails enjoy a 15% higher response rate than those perceived to be more neutral light (and let’s not even talk about emails that are negative and don’t help buyers feel safe and smart!). Combine that fact with USC’s Viterbi School of Engineering research proving that 34% of emails are opened and read but, wait for it…. only 3% of those receive response! 

What an amazing opportunity to drive sales with better email messaging!

Email is now the front line of building business relationships. And as easy and efficient as email can be, when it’s the primary way to communicate – without benefit of tone and with distracted recipients and competing agendas – those emails have to tell your unique story in a way that grabs attention and creates an easy buying path.

What we know is when used to its full potential, email is a powerful technology in building trusted collaborations, strategically advancing sales, and generating solid, profitable business relationships.

Drive Results with New Thinking

If each sales person on your team – or even just your top achievers! – books just one additional “piece of business” in the next 3 months because of this sales training, what will that mean to the bottom line? You can count on results better than that!

If just half the group saves at least 50% of the time they currently spend emailing, how much ROI will that provide? How about if response rate doubles and prospecting efforts soar? You can depend on saving up to 80% of the time spent emailing with a simple three-step process, rely on a significant increase in response rate and create winning prospecting messages by applying touchpoint-emotion-action-delighter principles. (Our acronym – TEAD – doesn’t work but the process does!)

If just one more customer or client provides a powerful referral because asking becomes authentic and easy, will that do to your sales numbers?


Based on analytics provided by SpeakerSue’s clients you can save thousands of dollars (Pounds, Yuans, Euros, Czech korunas, Swiss francs, etc!)  daily in increased productivity, as you gain new business leads, retain current customers and talent, and advance and close more business.

Every program SpeakerSue presents is fully customized to ensure you meet your objectives and is aligned with your initiatives. (Really. Why bother using generic off-the-shelf training that isn’t practical and can’t possibly provide the answers your company needs?) 

Sue’s team works with your office to collect email and other e-channel samples directly from your participants. Sue personally reviews every email to determine current strengths and assess what must change to expect better results.

Your group will also be asked to respond to surveys and she’ll conduct interviews with you and your stakeholders to pinpoint training goals.

YOUR examples are used exclusively for the training ensuring your group leaves with practical, immediately applicable skills. They’re prepared to articulate YOUR brand distinction and authentically extend their hand to help buyers feel safe and smart selecting your services.

Even better, during sales training, your participants will thoughtfully create fresh, polished, emotionally appealing examples and templates to personalize and use to sell more easily.

Depending on your requirements, SpeakerSue will cover how to:

Articulate a unique, compelling, aligned value message

Control the next step in the sales process

Eliminate outdated/self-sabotaging phrasing

Create emotionally sticky messaging

Prospect and develop leads

Write purposeful, complete and concise emails

Sell higher ADR with confidence

Use email to build stronger relationships

Polish skills to save time and boost productivity

Manage “objections” and challenging situations in email

Bring your personal style to the sale

Convey your brand essence and do justice to your brand

Email is dead! Long live email!

Communicating with customers and clients may be the most obvious need but internal communications aren’t always sweet, loving or effective either! How much more productive could your operational team and other colleagues be if they wrote with purpose, clarity and care? Whether you begin with your sales force or operational teams, SpeakerSue will bring a cultural awakening to your organization.

Every department that touches the customer journey – and those who support those teams and each other – will wish they had participated in email training yesterday! Consider:

33% of email recipients open emails based on subject line alone. But how do the other 67% decide?

Emails with the word “Reminder” in the subject line are the least frequently opened emails.

Emails that start with “Happy Friday!” actually create negative feelings in the majority of recipients.

Email training isn’t just for the sales force! Let SpeakerSue customize Email Etiquette training for your entire team and watch stress melt, petty office politics diminish and productivity grow.


Have a leader who is a diamond in the rough, or a sales manager whose communication skills just aren’t representative of your organization? 

Through personalized, confidential virtual coaching and consulting, SpeakerSue elevates their skills and guides them, ensuring best results. Sue accepts a very limited number of coaching clients, ensuring they receive the quality attention and individual instruction they need to perform at their best.

Your work is working! E-mails and proposals are being subjected to planning, doing, then checking. A bit rocky at first, the outcomes and responses from clients have proved motivating to the sales team. You are amazing, and have inspired our team. Thank you Sue.

Mindy AbelCMP, CTA Senior Vice President Convention Sales, Anaheim/Orange County Visitor & Convention Bureau

I just wanted to say thank you! I’m sitting in a meeting and had to introduce myself and the facilitator said it was the BEST introduction he has ever heard. Thanks to you, I have perfected my self introduction.

Jason Ware Sr. Manager, Operations & Meetings, American Heart Association

Thank you for making such a big impact on the Disney Sales team. Your message, delivery, and humor is just what we needed. Outstanding!

Jamie MurdockSenior National Sales Director, The Walt Disney Company

I was in your session last week on Email Effectiveness at IAEE. I won one the book, and have taken it with me everywhere! 🙂 I wanted to let you know that it is working, I am getting responses, not just “read” email confirmations. Thank you!

Lesly RehautCMP, CMM


SpeakerSue specializes in gritty, content-rich workshops yet over the years, her clients want more! They’ve invited her to motivate and keynote  Summits, Consortiums, Conferences and Congresses, Sue has delivered hundreds of keynotes for hotels, global financial institutions, telecoms, high tech and international associations. She designs a program tailored just for you to ensure your group is energized, pumped and ready to take full advantage of the event you’ve planned.

Looking for a Keynote that ALWAYS gets rave reviews? Though Sue customizes this program – and everyone! – to suit your meeting goals, here is a ready-made blurb that tells you most everything you need to know for a perfect Keynote decision:


SpeakerSue specializes in gritty, content-rich workshops yet often clients want her to bring awareness of her proprietary principles to the entire organization or to all the members in their association. Sue has been invited to motivate and keynote Summits, Consortiums, Conferences and Congresses. She has delivered keynotes for hotel companies, global financial institutions, telecoms, high-tech groups and dozens of international associations. Of course, the keynote is tailored just for you to keep your group energized, pumped and ready to take full advantage of the event you’ve planned.

Looking for a Keynote that ALWAYS gets rave reviews? Imagine your group laughing and learning as they listen to Communicating When Strangling Isn’t an Option! Keep scrolling because here is a ready-made blurb (though count on SpeakerSue to fully customize the topic for your group’s unique challenges) that tells you most everything you need for a perfect Keynote decision:


Funny, relevant and irreverent (but never impolite), this keynote is the antidote to boring, You won’t hear any inspirational stories of mountains climbed or challenges overcome either. You’ll just learn how it really is possible to stay calm and professional when all you really want to do is scream, bite, and kick! Sue’s Master’s Degree in counseling, combined with a great sense of humor, gets the message across so your participants leave with authentic, practical, valuable ideas to handle even the most difficult situations and annoying people. No one leaves without recognizing themselves and what they can do to minimize the drama and go for the gold!


Sue will provide a program tailored to your brand and needs that will transform behavior and provide profound results.