Positive emails enjoy a 15% higher response rate than those perceived to be neutral or negative. Start with authentic positivity totally focused on what your prospective buyer will gain. It’s an amazing opportunity to drive sales with better email messaging!
Are there “secret” words I should use – or words to stop using – in my email? Secret? Not-so-much! Or they shouldn’t be.
Using brain-friendly messaging and words that create emotional certainty for the buyer get action. Emails that ping positive nodes in the brain create likeability and trust, most important to earn commitment now.
More, there are words that turn buyers off. Easy ones like contract (use agreeement), property (use hotel, venue, resort), concession (use inclusion). It’s amazing how even a word like “capabilities” can change how buyers think about your offer.