Sales success today is built on smart strategic processes that are understood, adapted to individual sellers, buyers, and brands, and repeated with authenticity, personality, consistency and persistence. 

When developing new hires or working with the most seasoned sales professionals, providing tools to tell your story and create messaging that resonates with today’s buyers are keys to success. It truly is all about how you communicate your solution.

And more…data shows that supporting sales development pays off.  Organizations that provide training saw a 14% advantage in exceeding sales objectives over companies that let their sales force – even their top achievers – use yesterday’s skills.

Whether your group is best served by Strategic Selling Skills or Advanced Strategic Sales Skills, you can feel confident that on-trend, practical, fresh selling skills customized to their needs accelerates sales success.

What to Expect When You’re Planning

Sue loves saying yes but if she can’t help your team gain the competitive edge, she’ll tell you. Based on the insights you provide and her expertise, she’ll recommend the best program that will absolutely move the needle for you. Whether awareness training, full day or two day programming, Sue will collaborate with you to position your group for best results.

SpeakerSue’s track record (as opposed to her half-marathon record; she does that too) speaks for itself. After training:

98.08% of all participants feel better prepared to authentically communicate their unique brand message

65.38% book business or have new business entering their pipeline as a direct result of attending training

The idea that “one size fits all’ is even less true when it comes to sales training than it is to a dress or trouser!  “Off-the-shelf” programs don’t exist when working with SpeakerSue. Expect extreme customization or as our London-based clients say, “bespoke training at its best”.

Every bit is designed for you, based on your organizational DNA, using your current reality and initiatives (and KPI’s).

Once Sue has the background information and collateral she needs from your team, you can sit back and wait for her to show up to present the most meaningful training your team has ever experienced. Your only involvement is to distribute whatever pre-work and surveys Sue designs for your group, and make copies of the pdf workshop resource she creates for you. Everything else is taken care of directly by SpeakerSue and her office team.

Accelerate Sales Skills:

Develop Business and Convert Leads to Booked Business

Business Development: Prospect “cold”, social, other lead generation
Generate new referrals
Understand and apply on-trend sales and communication processes
Communicate value, distinction and consistent authentic messaging
Manage “objections” and moving to agreement
Use insight-based questioning to become a trusted partner
Build and enhance profitable business relationships
Elevate the business relationship from supplier to trusted business partner
Tell your sales story, your way
”Upsell” to boost satisfaction and profits

Advanced Sales Strategies:
Maximizing Revenue

Boost strategic positioning within existing accounts
Accelerate and redefine negotiating skills
Advanced presentation skills for high stakes/C-level presentations

Individualized coaching is included in this advanced training.

And more!


Your company is distinct. Your culture is unique. And your clients expect their needs to take precedence over everything else. (Tell that to your Revenue Manager!).

No straight-from-the-box training program or static e-learning or virtual opportunity will ever come close to giving your group the practical, effective, and results-driven sales techniques they need to thrive in today’s competitive landscape.

SpeakerSue spends days learning about the specific and notable needs of your company. She uses a series of questionnaires, surveys, and assessments of your day-to-day practices to create powerful training that achieves your goals. Your team will  likely think she works for your company (and she does!)!


Looking for an even further level of support for key players? In her one-on-one coaching or team consulting, Sue gently, lovingly and respectfully helps them elevate their game. If it takes a kick in the pants to get them going, so be it! Her combination of years of building businesses and her energetic, fun and spunky personality ensures learning and accountability!

Just wanted to let you know that, thanks to what we learned about prospecting in that webinar, I “Speaker Sue-d” a woman today from being rude/short to me initially, to coming in to have lunch with me at the end of the month! Your techniques really do help!

Sales ManagerPhiladelphia, PA


Are you looking to energize your group with a practical and motivational message? If your goal is to set the perfect meeting tone, boost creativity, enable the best business conversation and have some fun, you’ll love SpeakerSue!

Sales and business audiences –and their stakeholders! – always appreciate:

Looking for the Second Right Answer: Hello, It’s You!

Are your first ideas also your best ideas? Kick off your meeting, get participants pumped and prepare them to look to themselves to increase profits and unleash their potential. They laugh and learn and discover the power of second right answers. Change your lens and exceed your expectations!

Yes, of course this keynote – and everything SpeakerSue presents – is customized hit exactly the right message your group needs to hear.

Schedule Sue. Today. Now.

Next steps? Easy!

Contact Sue, or her office team, today to see if your preferred dates are still available. Schedule Sue to ensure your group has fun, is fully engaged and leaves prepared to articulate your story and sell your solution.