Want to communicate more easily, make your point more quickly and persuade another person to take action. Here are 3 tips from psychology to help you accomplish your goals more easily.
Appearances count. Make it look easy to read.
Attractive people earn an average of 3% to 4% than those with average looks, and your email will get better results too if you make it look appealing. That means:
- Subject line is reader relevant, truthful and a to-the-point summary of the content of that specific email.
- Messaging is concise.
- If the message is long, it’s written as concisely as possible and bold sub-heads announce different topics.
- Lots of paragraphs are used even if your seventh grade English teacher wouldn’t agree that the topic had changed.
- Nothing hokey – no backgrounds, philosophies, or colors are used.
Manners count. Apply email etiquette standards.
The role of the unconscious mind cannot be underestimated. It, more than the conscious mind, determines what we do (though we all beg to differ, we can beg all we want, our unconscious mind is most powerful). We approach each other with a set of expectations including a civil greeting rather than a grunt or no greeting at all, a kind word, a fond farewell. These expectations may be interpreted differently by different gens, Hi, Good Morning, Hey, Wassup…. whatever, but like, Bye, Thanks, Later, something is expected. It’s smart business to be polite and emotionally appealing. It takes a second to type Hi <Name> and will set the tone for a more productive email result.
Emotions count. Focus on their well-being.
The universe centers around us. The more messaging focuses on readers and their experiences, the more appealing it will be. The more emotionally appealing and the more likely it will be that your recipient will do what you want done. When you can authentically create a sense of well-being, you’re more likely to keep them engaged and moving forward.
On the most fundamental level – and yet, surprising how often this occurs – check your emails for the number of “I’s” used. How emotionally appealing can it be to them when it’s all about us, what we want, what makes us excited, how pleased we’ll be if they will just do something for us? Refocus your message. The more your recipient understands what is in it for him or her, the more likely you will be to get best results.
Power Sales Writing