Do you leave your prospect thinking about process or outcome at the close of your email?
I’m not talking about your actual close, but what you say in your last statement before you close (though your closing matters, too).
Do you close with process:
“I’ll call you Tuesday”
“Looking forward to hearing from you”
“Please let me know if you have questions”
“Let’s hop on a call” (Ugh!)
Or do you close with an emotion:
“You can count on your team engaged and learning with SpeakerSue!” 🙂
“You can be sure of the best care from our experienced team!”
“Your wedding will be uniquely yours and so beautiful here at X”
“Your clients will thank you for making their lives even easier!”
What do you want your prospect’s last thought to be? Process or emotion? Emotion creates a smile and connects people. It’s delightful! (Those of you who know, know!)
If you’re looking for results, go for authentic emotion. Help your prospect imagine the positive feeling and outcome of doing business with you. And you’ll book that business!
PS. Though “Thank you” might seem like an emotional statement, when it’s the last thought in the email – unless the entire email was meant to be a thank you – it dilutes the power of the delighter. Eliminate that last thank you for higher impact and better results.
Before you go—
The whirlwind is behind us and the future is bright! With two-thirds of buyers preferring remote interactions – digital and virtual – polishing your email selling skills is key to dramatically improving sales.
It’s time to stop sending email after email only to be ignored! You can write quick, strategic, smart messages that get results and drive sales!