The other day an attendee asked if there were times when email wasn’t appropriate. Yup. Sure are, I said:
1.When talking would be more efficient.
2. When talking would be more effective.
Pretty vague, yes. But we know. We know when we’re hiding behind the distance email affords. We know when we’re saying things that we wouldn’t say to the other person F2F. We know when the situation requires a few minutes on the phone. We know.
Emails present two messages: the writer’s content and intent. Manage both. And, when you can’t, SpeakerSue says pick up the phone.
Power Sales Writing