You’ve read my advice (a gabillion times). Become your customer. Think like they think. Focus on their needs.
And though that is true, this guidance is not that. It’s all about YOU:
At every point in your prospecting email, think about what YOU want from your customer/prospect/client/colleague.
What do you want them thinking or feeling when they read:
Your subject line?
Yuck! Another Sales pitch (Cue the blinking neon lights) or This looks like it could matter to me?
Delete now or Maybe I should give this one a chance?
Another robotic, generic sales pitch or Wow, they did research on us.
Not another self-centered seller or Yes, that is right. That is what we’re dealing with right now.
These damn bots or Wait, what? Did a caring human write this?
I am so sick of connect & pitch (bait and switch) or Did they just make me smile? What is that feeling? Is there a connection here?
Push, push push or How can I say no? I can envision success.
No. I am NOT available tomorrow or Yes, that is a perfect time frame. How respectful and how easy to move forward.
And you can keep “Looking forward to hearing from me” because you won’t or Yes! That is exactly the outcome I’m looking for. How delightful!
Do you care about anything beyond making this sale? or That is what matters. I can see the possibility of a trusting relationship beginning. I WANT to learn more.
Top achievers use email to create emotional certainty, excitement and desire. They become top achievers because they don’t follow the script everyone else is using; they know what sells and what matters to their buyers and they communicate that feeling of confidence to their buyers.
How do you want your buyer feeling?
What reaction would you like at each point in your email?
The more you convey your humanity – in a friendly not familiar way – the more successful you will be.
Before you go—
The whirlwind is behind us and the future is bright! With two-thirds of buyers preferring remote interactions – digital and virtual – polishing your email selling skills is key to dramatically improving sales.
It’s time to stop sending email after email only to be ignored! You can write quick, strategic, smart messages that get results and drive sales!