I wish I could remember who first suggested the “The Conversational Test” for business writing.
I read about it about the time that I was hired to facilitate “Business Writing for Best Results” workshops, sponsored by Dun & Bradstreet. It was a big deal to present the “seminar” I created because I was the first female they had ever hired to represent them across America and Canada. (Another story for another time. It’s a good one!)
More important to you, that advice – to use the conversational test – is the easiest, best, most distinctive thing you can do NOW to disrupt patterns and engage prospects.
Ask yourself: Would I say this to my reader? If you wouldn’t, don’t write it.
Make it easy for your prospect by:
Using your personality.
When your email sounds and feels right read aloud, you can be sure, it will represent you well.
You’re good enough as you.
And watch your success sky-rocket!
Before you go—
The whirlwind is behind us and the future is bright! With two-thirds of buyers preferring remote interactions – digital and virtual – polishing your email selling skills is key to dramatically improving sales.
It’s time to stop sending email after email only to be ignored! You can write quick, strategic, smart messages that get results and drive sales!