Selling Skills

Recruiting Prospects with Email

By November 18, 2007 No Comments

According to Patricia Bathurst’s Career Builder article in today’s issue of the Arizona Republic, fewer than 10 percent of online resumes are sent with cover letters. Yet, according to Brian Murphy, senior consultant with Point B consulting, “when done well, they [cover letters] can lift the candidate.” Murphy says that a good email cover letter gives the recruiter a reason to talk to you.

Carmen Bennett, senior vice president of career management at Right Management, recommends that job candidates use a “your needs – my skills” format.

And everyone suggests keeping the cover letters “exceptionally sharp, concise, and highly informative.

Think of your prospects as recruiters. Write every email with these cover letter criteria and watch those job offers (read: sales) come pouring in.

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