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The research is conclusive but not necessary: Texting gets results.
According to Velocity, texts have a 45% average response rate.
They have a 90-second average response time. And 95% of texts are opened and read.
And…. “Texting in the sales process with a qualified lead can increase conversions over 100%.” (Velocity)
Here is how to do it right:
1. Identify yourself. There are few easier ways to piss off a client than making them guess who sent the text.
2. You’re a professional. Act like one. Use complete, simple sentences instead of chopped up thoughts.
3. Use only common abbreviations – so common that your mama knows them – especially with new customers.
4. Send entire URLs – not shortened links – to boost comfort clicking.
5. Send an email if the text needs to be longer than 4 sentences.
6. Be friendly not familiar.
7. Re-read. Double check auto-correct.
8. Re-read.Double check auto-correct.
9. Re-read. Double check auto-correct.
10. Using a voice activated message: Re-read. Check auto-correct again.
BONUS:
No random texting! Get permission before texting (include the ask on your proposal forms).
Texting feels more personal than email so it can easily feel intrusive if you don’t already have a relationship (or permission). It’s a fine line between helpful and annoying.
But when you use it effectively, watch your sales numbers sky rocket.
PS. Avoid when driving. 🙂
For information on a customized email sales writing workshop for your group, please email Sue@SpeakerSue.com or complete our quick Interest form to check Sue’s availability. Count on boosting productivity, professionalism and profits!
