If, like me, you’ve binged Bridgerton (I may be old but I’m not dead!), this headline likely caused you (and Miss Whistledown) not even a bat of the eye.
Which do you prefer to be? Which will interest your buyers the most?
Of course, there are more words beginning with the letter “S” to describe yourself. But that isn’t what this post is about. It’s about a fun analogy to persuade you to think about how you communicate and how you can do better.
Given the choice, I choose sexy and all it connotes: interesting, attractive, creative, having the ability to arouse desire, confident, comfortable in one’s own skin.
And, I choose sexy for you in every email you write.
Because too many prospects and clients are being turned off by boring, meaningless, generic, inauthentic openings.
Here’s a pop quiz: Do your emails begin something like:
How are you?
I hope this finds you well.
In these unsettling times…
Congratulations on your engagement (yes…boring! How many emails does the lucky couple get that begin with those exact words?)
If you’re starting your message like everyone else, you are drowning in a sea of sameness.
That type of messaging is not sexy. By definition, it also likely isn’t interesting, attractive, creative, having the ability to arouse desire, confident and comfortable either. Most of all, it isn’t likely to get read and acted upon.
Like Queen Charlotte, “I wish to be entertained.” So does your (dear) reader.
BONUS
First, watch Bridgerton and tell me if I gave you a great recommendation. 🙂
Then, as Eloise Bridgerton said, “If you desire the sun and the moon, all you have to do is go out and shoot at the sky.”
Do something different. Add fun. Interest. Intrigue. Excitement.
Because, please always remember,
“There is nothing YOU cannot do.” Lady Violet Bridgerton
Looking for practical, specific ideas to position your team for success when recovery comes? Sue provides engaging, fully customized virtual training that will energize your team – and their sales results.
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PS. What comments, ideas or stories do you have to add to today’s post? You can do me a huge favor by adding your insights and comments, or forwarding the post. Thanks for your help!
