Here’s a tip to make buying (and selling) easier: Use testimonials. Robert Cialdini called this “third party social proof.” I call it smart business. All sales people highlight selling points…
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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.
“We don’t do anything at this store” Sales person at AT + T, N. Scottsdale Rd store, AZ What words do you use when talking and writing to your customers?…
Sorry is the easiest word For years, I’ve recommended that saying “I’m sorry” helps the person saying it more than the person receiving it. Here’s a for instance: When my…
An Email Etiquette webinar I recently presented generated great questions. Thought you’d like to see the answers, too. Question #1: Introductions… What’s best? Is Good morning good? How about good…
High Court Judge Michael Burton agreed to allow Al Gore’s Oscar-winning documentary, An Inconvenient Truth, to be shown to students only if the teachers also present another side of the…
Tomorrow, October 12, used to be Columbus Day. For those of us who practically grew up with Columbus and the Queen, it takes some getting used to. I checked my…