“People. What happened to your email signature? I don’t know who you are. I don’t know how to contact you. I’m going to lose my mind.”
Yes and yes! Thank you for posting, @Jennifer Watson.
This lack of courtesy – not providing needed info in your sig block – is not only frustrating; it creates friction for the customer meaning you are less likely to convert the lead.
Yup. The etiquette of your signature line (or lack of it) can sabotage your win ratio.
A fancy beautifully designed signature is not required. In fact, if your sig block is an image, and your phone number isn’t tappable and links can’t be hot, your beautiful marketing piece just caused your buyer angina. (Also, the image may not download and then you have no sig block.)
What is required to boost your rep and results?
Your phone number.
Every. Single. Email. Every. Single. Device.
(I haven’t memorized my son’s phone number, what makes you think I’ve memorized yours?)
To make your recipient search through previous emails to find the last one that included your phone number, is just rude.
Yes, your original email outreach message can include more info in the signature than your reply sig. But give your recipient info they need to move forward every time.
What should not be there?
Your motivational or inspirational thought of the day (or month of year) will likely not be either.
And no one needs your wagging finger either: “THINK BEFORE YOU PRINT: Please consider the environment before printing this email.” Really?
(That phrase is outdated, useless and insulting.)
To photo or not to photo as part of your email sig block?
Research is split on the value of the photo.
If you choose to show your personality with a photo, however, you give your prospects the right to make a decision about their desire to work with you based on that photo.
Yes, of course our photos are readily available on LinkedIn and everyplace else (and those who do not include a LinkedIn photo are at a disadvantage), but is your email sig block the right place and the right time?
Consider your email sig block as a business growth strategy. Is yours doing the best job or is it time to update?
Before you go—
The whirlwind is behind us and the future is bright! With two-thirds of buyers preferring remote interactions – digital and virtual – polishing your email selling skills is key to dramatically improving sales.
It’s time to stop sending email after email only to be ignored! You can write quick, strategic, smart messages that get results and drive sales!