Other than while interning while earning my Masters of Counseling degree, I have never offered counseling services. Truth is I talk too much. Not so good for a counselor but perfect for a sales trainer!
I tell you this because the psychology behind how you offer what you offer is important to know.
Start high. Anchor your worth.
Next present your middle offer. This is the one you are prepared to deliver.
The lowest price is an option so those with true budgetary concerns can still benefit, but not at the same level as your other options.
Think of it as a Formula One car, Mercedes and Hyundai. They’re all serviceable options and some people will want all the bells & whistles you can possibly offer. But most will be very happy with the Mercedes and the value it offers.
PS. I don’t counsel but I do coach. Just saying—
Before you go—
The whirlwind is behind us and the future is bright! With two-thirds of buyers preferring remote interactions – digital and virtual – polishing your email selling skills is key to dramatically improving sales.
It’s time to stop sending email after email only to be ignored! You can write quick, strategic, smart messages that get results and drive sales!