In my life, I’ve never been accused of being patient, boring or slow moving. I’d likely feel insulted if someone did.
So it surprised even me that recently I recommended, based on research and results, to slow down prospecting; to make outreach a two-step process to speed up (those words I like!) outcome.
Spoiler alert: The dark side is coming. We’re going deeper. There is a time and place to be boring in email.
Time: Prospecting or following-up radio silence
Place: Your subject line
Make it exciting and it screams sales pitch.
Make it a question and it screams sales pitch.
Make it wordy and —
Add their name and —
Use their company name and —
Use your company name —
If you want your email opened (of course you do, because why else would you send it?!):
Make it a truthful summary of the email,
in as few words as possible,
and as boring and
as much like a subject line you’d use to send an email to your team or boss.
Get boring and get results! (But please don’t ever say SpeakerSue is boring!)
Before you go—
The whirlwind is behind us and the future is bright! With two-thirds of buyers preferring remote interactions – digital and virtual – polishing your email selling skills is key to dramatically improving sales.
It’s time to stop sending email after email only to be ignored! You can write quick, strategic, smart messages that get results and drive sales!