“If all you have is a hammer, everything looks like a nail.”
It’s not that we have limited tools, it’s that we’re led to believe one tool is better than another.
Is one truly better?
Yes, if it matters to the recipient. (Last night, someone gave me their business card with NO email address on it. His preference is crystal clear!)
No, if it is just what the vendor is pitching. (Full transparency – of course, I teach email selling skills but I guide sales people to use an omni-channel approach).
But the results of a Linkedin poll I ran two weeks ago does say volumes:
ICYMI (though there were 1493 impressions so maybe you saw it), the poll asked:
Which tool is most likely to get a positive response from you? Being prospected by:
Video email 9%
Email is the clear winner. When done well, it breaks through noise and connects and engages. You’ve got this!
Before you go—
The whirlwind is behind us and the future is bright! With two-thirds of buyers preferring remote interactions – digital and virtual – polishing your email selling skills is key to dramatically improving sales.
It’s time to stop sending email after email only to be ignored! You can write quick, strategic, smart messages that get results and drive sales!