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According to multiple research sources, more than price, hotel decisions are guided by imagery and feeling. The ability to imagine a positive experience is key to elevating buyer confidence – and advancing your sale.

Top performers understand that just answering questions will never be enough. More “concessions” won’t convert the lead.

Sellers who win business (away from you?) help prospects see how they’ll accomplish their goals and use messaging that ensures they feel sure of success.

Use brain-friendly messaging to help them feel safe and smart.
Use the right visuals to give them a sense of experience.
Use the right words to convey a sense of certainty.
Tell the right story to put them at ease.

What emotion do you want to convey?

By updating your messaging and applying smart, authentic, proven psychology principles, you can count on sky-rocketing results and make buying easier and more satisfying for your customer too.

Before you go…

Are you looking for fresh, modern ideas to boost success at your next sales meeting or conference? SpeakerSue will energize your meeting, keep everyone engaged and provide the “kick” your team needs to create a cultural change in the way they communicate.

To use email more strategically and successfully, send an email to or call (+1-480-575-9711) to check availability. You can count on fresh, practical content to convert more leads and drive revenue and profitability.

PS. Please forward this blog to others who can also benefit! Thank you!


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