Ramping up your prospecting is key to packing your pipeline.
Anyone who tells you otherwise is wrong.
You have to do more prospecting now. And you have to do it better than you did pre C-19.
What used to work (8 months or 8 years ago – kind of the same thing) isn’t likely to work today.
Why?
Buying behavior has changed.
The great news is we know what matters to buyers today and it starts with pattern interrupt.
Current research makes it possible to create an email framework that works again and again to create pattern interrupt.
Here is the vision to apply:
Make it about your customer’s prospects goals. (Read that again. It’s major.)
Drive to a conversation not a sale.
Be personable.
Use brain-friendly messaging.
Use these tactics in your next prospecting email to create pattern interrupt, distinction and desire.
BONUS
Prospecting, today, starts with social.
Or phone.
Or email.
They all work and a blended approach is required because more touches are needed.
Just don’t be invisible. Because those who are invisible today will not be visible tomorrow.
Before you go…Looking for practical, specific ideas to position your team for success when recovery comes? Sue provides engaging, fully customized virtual training that will energize your team – and their sales results.
To learn more about virtual training possibilities custom fit to your needs, please email Su*@Sp********.com or call (+1-480-575-9711). Your team will thank you for giving them the tools they need now.
PS. What comments, ideas or stories do you have to add to today’s post? You can do me a huge favor by adding your insights and comments, or forwarding the post. Thanks for your help!
