Language shapes the way we think.
Positive and negative language creates a different experience for readers and listeners. And different results for the writer.
These words and phrases, used in email or conversation, might seem harmless. They aren’t:
I completely understand why
I understand your concern
Unfortunately
I’m sorry you feel that way
No problem
I disagree with
I am puzzled and concerned by this
I can’t
As I’ve already said…
Basically/Put simply
Calm down
If you’ll let me finish…
I’m new so please bear with me
We apologize for any inconvenience
I don’t know
According to 2018 Boomerang research, a positive message perception can boost response rate up to 15%.
What message are you shaping?
BONUS
Convert your language to more positive messaging and you’ll convert more leads and get better results.
Tell me what is possible not what is impossible.
What you can do, not what you can’t.
Here are some phrases to get you started:
Yes!
Absolutely.
Definitely, certainly, of course
That’s a good/great/excellent question
You can count on me to do everything I can to make this right.
Create happy when you write and speak and you create more trust and likeabiltiy.
For information on a customized email sales writing workshop for your group, please email
Su*@Sp********.com
or complete our quick Interest form to check Sue’s availability. Count on boosting productivity, professionalism and profits!
