My male dog, BC, had a “hot spot” that I allowed him to lick (because really would you want to wear one of those collars of shame?). Don’t judge me. 🙂
So this morning he and I went to the vet and he was cleaned, shaved, given a steroid shot and sent home with two prescriptions.
And just now I received a text request to leave a google review based on my experience.
No ask about the dog!
No follow-up to see when we can come back for our follow-up.
No mention of here is a mobile number to call tonight if you have questions.
Just “Thank you for choosing us. We would love to hear about your experience. Leave us a Google Review.”
Focus on the customer.
Become your customer.
Care for your customer.
Or, watch your customers choose other providers who do.
Using the words “you” and “your” are just a start when trying to communicate care.
Align your message with what matters most to them.
Communicate so your customers know you are focused on their success and happiness more than on your own (sale, product, service).
That’s how you get raving fans and awesome referrals.
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PS. Forward this blog to others who can benefit! Thank you!