If you’re looking for an easier way to nurture business, today’s post is for you.
Here is the scenario:
You responded to their email inquiry and may have even taken time to craft and submit a personalized proposal.
Then, ta-dah – radio silence.
You don’t want to lose the business so you send a follow-up email.
Except there is a reason you haven’t heard back from them and that you’re in the position of having to follow-up. It may have nothing to do with you and only that they are super busy with greater priorities and eventually they will come back. More likely, you haven’t provided enough value for them to make a decision or to value you enough to take the time to respond. (Harsh, I know).
First, stop doing this:
I’m just touching base to see if you’ve had a chance to read/review the email/proposal I sent…
I’m just reaching out to see if you’ve made a decision…
Just bubbling up this email to the top of your inbox…
Start doing this:
Add value. Help them to be smarter and better prepared to sell to their stake holders.
That might look like this:
I just read this post about X trends 2022 and thought you might enjoy.
We’re eager to make your event extra special!
This checklist ABC Group posted is awesome.
Breaking news! Chef just released her fresh, seasonal menus! I hear the X is extraordinary and that all break items are filled with energizing choices.
Have we made the short list yet? Your group will be so comfortable here!
It’s easy to amp your value proposition and create distinction by being the salesperson that is also an advocate for their success.
Use these new ways to use email to follow-up and watch your response rate – and your results – sky-rocket.
Before you go—
The whirlwind is behind us and the future is bright! With two-thirds of buyers preferring remote interactions – digital and virtual – polishing your email selling skills is key to dramatically improving sales.
It’s time to stop sending email after email only to be ignored! You can write quick, strategic, smart messages that get results and drive sales!