It still amazes me how often smart, personable, engaging sales professionals aren’t any of those things when they send a sales email.
No disrespect but unless you’re selling mortuary supplies, and know the bereaved will be copied on your email, it’s time to lighten up.
Did you hear the one about the three guys who walked into a bar?
No! Not like that!
By being you! By letting your unique, thoughtful and fun personality shine in your emails.
It isn’t about letting it all fly or being familiar at all. It is about being friendly, adding cleverness to your messaging and being authentic.
Whatever (almost) you’re selling, you can be you. (If your sales leaders are telling you otherwise, it’s time to update their playbook – or move on!)
No one wants to say yes please to a sales sleaze or a robotic, scamming type. Dealing with a caring human being creates, “Yes, please”. Try it and watch your sales results sky rocket!
Before you go—
The whirlwind is behind us and the future is bright! With two-thirds of buyers preferring remote interactions – digital and virtual – polishing your email selling skills is key to dramatically improving sales.
It’s time to stop sending email after email only to be ignored! You can write quick, strategic, smart messages that get results and drive sales!