“All they care about is price. Especially if it’s an on-lne RFP or a third-party.” If I had a dollar every time a salesperson said that, and believed it, I’d…
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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.
Through your perseverance, determination and great emailing, you finally land an appointment with a prospect during your sales blitz. You walk in with your sales collateral and “goodies” and after…
A client/friend and I had a great conversation today about the need for his sales team to pick up the phone. “They just won’t do it,” he said. And maybe…
What are the first and second things you look at when you read an email? Absolutely. You check who sent it and then you read the subject line. If both…
With a nod to Jeff Foxworthy, your sales presentations might suck if: •You think starting with good-morning-so glad-to-be-here-thanks-for-giving-us-this-opportunity is a smart way to open. •You think the more words and…
So the word on the street is that no one reads email anymore. I heard a speaker just Tuesday make that silly claim again. Here is what he should have…
A reviewer commented that one of the most important chapters in the Second Edition of Power Sales Writing is the one about digital manners (aka email etiquette). He said that…
Just reading 35 Interesting Statistics About Email and can’t help but be curious how they got their research. Whatever. That isn’t really my point here. The “fact” that they say…