Congratulations, Ireland! You captured eight meeting professionals’ attention and also gathered a large crowd of buyers passing – but now stopping – by your booth at the #IMEX21 tradeshow. Your…
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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.
Do you know how difficult it is to find research about sales emails that is actually new, meaningful and enables results? As part of my new work with sales enablement,…
Whoa! When I read that 35% of emails are opened (or not) because of subject line, my first thought was, misleading. Why? Because, that means with 65% of emails, the…
Ask anyone – especially any sales training company or LinkedIn maven – how to start a prospecting email and you’ll get a hundred different answers. Some work depending on what…
(Prospecting emails that land in my inbox are natural fodder for this blog.) Imagine when I realized how turned off I was by a cold prospecting email where the seller…
Your sales emails sound exactly like your competitors. I know because before working with a client, I always mystery shop their competition. The result: If I take out the name…
Subject: Is now a bad time? Likely, you already know what I’m going to say: The subject line sucks. It’s negative. Self-sabotaging. Depressing! More, Georgetown professor, Christine Porath, found “the…
Do you remember when you started in sales? Were you given a “reader file” to copy or an on-boarding manual with sample emails to cut and paste? Maybe you only…