Content must be more than words.
To develop new business, nurture leads and gain commitment, your emails need to connect on an emotional level.
You can submit all the right answers.
You can offer the lowest price.
You can deliver all the facts.
You can even have a better solution.
Yet, only when you engage with emotional certainty do you get best results.
I’ve been cleaning my closet (yes, it’s an ongoing project; don’t judge me).
I have suits and dresses and blouses and swim suits that although years old, still fit perfectly.
But they don’t.
I don’t feel good when I try them on. I no longer feel comfortable, confident, happy, successful.
They spark no joy!
This analogy may be a stretch, but think of your emails like that old suit. Sure, you can wear/send it. But should you? Will it help you achieve your goals?
Find a way to spark joy, to inspire, to engage your buyer with delight then watch your response rate double or more.
Every interaction. Every time.
Do this please. And post your results here.Before you go…
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PS. What comments, ideas or stories do you have to add to today’s post? You can do me a huge favor by adding your insights and comments, or forwarding the post. Thanks for your help!