Selling Skills

An email template to lose customers: Don’t do these things!

How many mistakes can you find in this sales message?

Post your answers and check back Thursday for my answers. My fingers are twitching because I so want to stop this business losing type of writing!

Subject line: Important Information from ABC Exhibits

Dear Exhibiting Professional:

Everyday exciting and important information is being communicated via email. In the future, we would like to communicate with you via email and send you useful and “Up to Date” information on current exhibit industry concerns, training opportunities, exhibit marketing “best practices” including new products and services regarding SEO strategies, the ones that Internet business users like yourself would have interest in.

We are seeking your permission for the privilege to serve you efficiently and electronically via email.

If you do not wish to have us contact you via email, please click on the link below and your email address will be deleted from our distribution list. Or, you can reply to this message with REMOVE in the subject line.

Thank you for your time and consideration.


Your Friends at ABC Exhibits

(Hint: There are more than 10 errors that are worthy of the delete button!)

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