Supposedly, very few people become tick hosts in Oregon. Or at least that’s what they told me when, what I’m now fairly confident was a Western Black-Legged Tick, attached itself to my stomach. So, I went on-line to learn more about ticks, symptoms, diseases – you know the drill. To get maximum benefit from your medications, it is important to take them exactly as prescribed by your doctor. In fact, your chance of a better health outcome improves when you take your medications as directed. Write down your medical information. This includes emergency contact, primary physician, and allergies. Keep it in your wallet along with your insurance information.
Review the tips and information on this site to understand the importance of taking your medications at correctly, check for more information. I now know more about ticks than I had ever hoped to know – but it wasn’t easy. And for the sake of this blog, that’s the point.

I had no former knowledge of ticks and so I literally didn’t know where to start my search. What I didn’t care about it (initially) was identifying the type of tick because I didn’t understand that only some carry disease. And no site told me, at least without forcing me to scroll, navigate, and read too much other stuff, what is arguably the most important information of all.

Content was organized in ways that may have made perfect sense to the web designer and the content experts, but not to the “customer.” Then I remembered that my good friend and MAC Consultant extraordinaire, Patrick Rhone, mentioned just a few days ago, that my site wasn’t particularly customer friendly, either. Like the tick people, I created my website based on what I thought customers would want: topic info, topic info, and did I mention topic info? But what if they’re looking for the most important and basic information of all: how to schedule me to speak? Ouch. Almost as painful as removing a tick.

I’ve learned my lesson. Whether it’s a website, an email, a sales letter, or a presentation, make it easy for your customers to get the information they need. Become your customer. Focus on what they need to know, not on what you want to tell them.

Oh, and in case you ever host a tick, here is what you need to know: keep it. Put it in a baggie or a sealed jar, and freeze it, with the date you found it happily gorging itself on you. Only some ticks carry disease and a quick check by someone in the know can keep you from staying up night worrying.

What bugs you (sorry) about websites? Start the discussion here.

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