How different is your product from your best competitor? Probably not that different. But YOU are, and the way you communicate makes all the difference. Ask yourself these 10 questions…
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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.
Woo-hoo!! You have (at least) a warm one! You just had a conversation with the prospect and they are eager for more information, or maybe they asked for you to…
Would you agree that building rapport is the hardest part of email sales writing? It must be because, “But how do I start?”, is one of the most common questions…
Inspired by Craig Smith’s post, The GM Trifecta of Success, here is my version of the perfect email success trifecta. As a sales trainer for more than 30 years, I’ve…
Do you leave your prospect thinking about process or outcome at the close of your email? I’m not talking about your actual close, but what you say in your last…
SpeakerSue, Sue Hershkowitz-Coore, has been awarded Best Hospitality Sales Trainer 2022 – USA by M&A Today Global Awards. The M&A Today Awards strive to be the world’s most coveted and…
Email subject lines matter very little once you and your customer have a trusting relationship. Think about how often we keep the same subject line going even though the subject…
You’ve read my advice (a gabillion times). Become your customer. Think like they think. Focus on their needs. And though that is true, this guidance is not that. It’s all…