Admitted email geek here and I’m even more excited this week than usual.
“I wish I could see you, but for now I’m going to send a virtual hug your way.”
“Sending a virtual high five.”
“Here’s a virtual handshake.”
Vanessa Van Edwards (awesome) and Dr. Paul Zak (awesome-er) tested the hypothesis that virtual presentations could be more productive and much more effective when hosts start with warm and emotionally pleasing – instead of neutral – greetings. They used smart watches and things that I know nothing about and found a 25% higher immersion response with warmer greetings.
It’s true with email too! By adding warm caring words to your email – especially toward the beginning and also the end, your last statement – you set the tone for increased rapport and engagement.
Of course, this immediately eliminates all those wasted space, fake openings like:
How are you?
I hope this finds you well.
And biographical beginnings like:
My name is ____ and I’m writing because _____
I’m writing to introduce myself ____
On the other hand, it elevates openings that create excitement, help buyers envision success, and show warmth and personality.
Oh, how I wish we could sit next to each other instead of email _____
Your comment really made me think about _____
So what works?
Excitement. Truth. Ease. Confidence. Novelty.
Add warm, authentic words to your first few sentences to dramatically increase rapport and success.
Before you go—
The whirlwind is behind us and the future is bright! With two-thirds of buyers preferring remote interactions – digital and virtual – polishing your email selling skills is key to dramatically improving sales.
It’s time to stop sending email after email only to be ignored! You can write quick, strategic, smart messages that get results and drive sales!