Words matter. The difference between saying, “Unfortunately, we no longer offer …” and “Here are the great, new options …” is the difference between likeability and a sale, or not….
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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.
Business is booking. Are you getting your fair share (and more)? Did I just hear you mutter, “I wish”? Hmmm… please know it’s not likely your venue, offer or rate…
“Got it” “Noted” You’ve been there before. You crafted a thoughtful message explaining or asking, and your colleague/boss responds to your efforts with “Got it”. Unbelievable that you took time…
Thank you for your email, I’m currently out of the office. Should you need immediate assistance please call 555-555-5555. Is this supposed to help the recipient? Really? What is the…
How do you like the title of my new book? I haven’t written it yet, but that is what I’m going to call it. Because it’s true. Take this email…
I was never big into crime shows because watching with my mother when I was a kid, she had an uncanny knack for guessing the end before the first commercial….
I was happily reading my email and enjoying my second cup of coffee when I nearly spit. Another article about subject lines that get opened but not one word about…
It’s funny the things you remember! My long-dead grandma used to say, “There is nothing new under the sun.” I recently learned this might be a biblical passage and believe…