“My apologies for being late.”


1. What does your “apology” do for your recipient? The statement is all about you, you, you – when if you actually need to right a wrong needs to be about them, them, them.

2. The word “apologies” is a head word. But when you are truly sorry, it comes from the heart. so choose a heart word. If you must apologize because you’ve hurt or harmed someone or it will help the other person for you to do so, say “I’m sorry.” *

3. Add positivity. Why remind them of your failure? Why begin on such a negative note?

4. Stay future-focused, Move forward.

Promise me that from now on, instead of defaulting to an inauthentic apology statement, take the high road. Make it about the other person. And quickly get to their solution.

“Thank you for your patience. Here <finally> is…”
“Thanks so much for your reminder. Here is …”
“You have been wonderfully patient. Here is…”

You’ll thank me later!

* “I’m sorry” followed by “but”? Get over yourself!

Before you go—
The whirlwind is behind us and the future is bright! With two-thirds of buyers preferring remote interactions – digital and virtual – polishing your email selling skills is key to dramatically improving sales.

It’s time to stop sending email after email only to be ignored! You can write quick, strategic, smart messages that get results and drive sales!

Check availability for a fully customized on-site sales training workshop or virtual training series. Visit Sue’s website, email Sue@SpeakerSue.com or call +1-480-575-9711 for possibilities.


Leave a Reply