“I wanted to reach out and introduce myself. I recently started here in the XYZ department with ABC. I know you have inquired about X, and I wanted to get us connected.”
This is NOT how to introduce yourself in email!
Why? Let me count the ways!
1.It’s all about you, the writer.
2. Beyond that at one time your prospect inquired about X, why should they be the least bit interested in connecting with you?
3. That is nice that you recently started and who cares?
At the risk of this post being bait and switch, here is the answer to how to use email to introduce yourself: DON’T!
Your prospects, like most people, play a game of whack a mole/an email every day, throughout the day.
Oh, here is an email I can delete!
Oh here is another!
As soon as you begin introducing yourself, whack, your busy prospect gets another opportunity to delete.
If you can’t use email to introduce yourself, what might persuade your prospect to read? Almost anything that has to do with them, instead of yourself!
Making it about them instead of about you. (What do you know about their company? Sixty seconds on their website can change everything!)
Being forthright and authentic about why you’re interrupting their day – in terms of their needs not yours.
Getting them excited about their success and happiness, about learning more & taking a next step with you.
Making the next step uber-easy for them.
Using words that focus on the outcomes they want.
Helping them imagine their outcomes.
Here is a micro simple tip:
Count the number of times the word “I” or “myself” or your company name is used. Then count how often you’ve used “you” and “your.” For every “I,” use twice that number in “you” words.
And for the record:
When you’ve been lucky enough to have someone introduce you, do not begin with “Nice to e-meet you!” Nice to electronically meet you? So this would have worked decades ago when email was new. Now, you might as well also say, “Do you have a fax?’
Before you go—
The whirlwind is behind us and the future is bright! With two-thirds of buyers preferring remote interactions – digital and virtual – polishing your email selling skills is key to dramatically improving sales.
It’s time to stop sending email after email only to be ignored! You can write quick, strategic, smart messages that get results and drive sales!