“Remove me from your email list.” That was the response received by the writer of this email. “Hey Name, how is 2020’s sequel treating you so far? My name is…
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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.
Do what you say you’ll do when you say you’ll do it. So I was interested in buying an innovative B2B service and completed the pop-up form on the company…
I’ve spent the morning reading advice about how to write great sales emails. What I’m reading scares me. The Break Up The “break up” email had its moment. Why? It…
At the risk of sounding way too enthusiastic because of something the pandemic wrought, WHAT A SWEET OPPORTUNITY WE’VE BEEN GIVEN TO STAND OUT AND SELL MORE. Research proliferated telling…
“Happy Holidays and Best Wishes for a safe and healthy New Year! I am hopeful our paths will cross soon. Best-“ Wait? Why send a holiday greeting unless it’s to…
You’ve likely read the research about how email open rates are about 20% while about 98% of texts are opened and 90% of texts are read within three minutes. But…
The client could have blamed poor sales on so many things. It is 2020, after all. His sellers were averaging an almost 80% ghosting rate. Interest, then nothing. “It has…
Sponsors and exhibitors! You are boring your buyers to death!! This week I watched eight sponsors totally waste their organization’s money by presenting their product/service/themselves in the worst possible way….