Do what you say you’ll do when you say you’ll do it.

So I was interested in buying an innovative B2B service and completed the pop-up form on the company website. I was a warm – even hot! – lead.

The auto-response was immediate. “Thank you. You’ll hear from us soon.”

Awesome. Except 10 days later, and I am still waiting.

I submitted a second form.

And… still waiting. Except I’m no longer interested in THAT company’s product.

Deliver on your promises.

How many sales are lost because of no or robotic follow-up?

Everyone focuses on “the close.” But you don’t get to a “relationship” without a smart beginning.

Give yourself a chance to win.

Revisit the form you make prospects complete.

Is the information you require (and they have to take time to enter) important to them or simply for you (to qualify)?

You say you’re people centric? Prove it!

Before you go…

Looking for practical, specific ideas to position your team for success when recovery comes? Sue provides engaging, fully customized virtual training that will energize your team – and their sales results.

To learn more about virtual training possibilities custom fit to your needs, please email or call (+1-480-575-9711). Your team will thank you for giving them the tools they need now.

PS. What comments, ideas or stories do you have to add to today’s post? You can do me a huge favor by adding your insights and comments, or forwarding the post. Thanks for your help!

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