What is a proposal? Is it a communication tool to: A. provide specific rates, inclusions, availability B. persuade buyers you’re the best choice and why Yes, of course, answer C,…
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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.
I hate bait and switch subject lines so right away you need to know: I don’t know the guy in the photo <sigh> I’m fully dressed (thank the lord) You…
“57% of the purchase decision is complete before a customer even calls a supplier.” (CEB) “67% of the buyer’s journey is now done digitally.” (SiriusDecisions) “74% of business buyers say…
Just lately, I’ve received a bunch of requests to speak about excellence in customer service. But I’ll only agree if they allow me to speak about CX – the customer…
Though the word “discount” cheapens the value of the your offer (special pricing or exclusive is so much better), research shows that only 7% of organizations never discount. Do you…
Brain theory. Who knew it was the key to selling more? The left side is never satisfied. It’s always looking for a right or wrong answer and because there is…
Here’s a pop quiz to start the new year: Are you a: A. better writer than talker? B. better talker than writer? Most likely, if you’re in sales, you’re charismatic,…
When email is the primary communication tool to build a relationship, every word matters. In an informal and skewed study (my Facebook , LinkedIn and Twitter followers) of 2500+ business…