I’ve been reading quite a few proposals lately and if you want to make the shortlist, don’t sound like everyone else. One proposal sounds exactly like the next. Take the…
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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.
It isn’t but it can be. Selling isn’t a dirty word when the sales person cares more about the person he is selling to, than making the sale. Selling isn’t…
Language shapes the way we think. Positive and negative language creates a different experience for readers and listeners. And different results for the writer. These words and phrases, used in…
Bill, my husband, and I are going on a cool vacation soon. We are going camping with the best gear from Survival Cooking. I was so excited about the opportunity…
First, change your mindset. Regardless of what they say to you, if you think of it as an objection, you’re likely to think you need to “overcome” it. You don’t…
The benefits of texting clients are huge: •99% of texts are opened and read. • Mass text for business have a 45% average response rate. •Texts are responded to, on average,…
Sales & Marketing Tips and Advice Since 1995, I have been helping small and medium sized business owners to make massively more sales than ever before. To all those I…
A new client hired me to conduct a series of sales writing webinars for her sales associates. The day before our first webinar, one of the participants emailed: “Sue, I…