I wish I could remember who first suggested the “The Conversational Test” for business writing. I read about it about the time that I was hired to facilitate “Business Writing…
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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.
When the email started with “Hello guru of all that is email,” I knew an interesting question would follow. It turns out my friend needs to prospect from a cold…
Do your emails get results? Do they create action? Do they even ask for a next step? Over the past two weeks, I’ve worked with SDRs, event planners, sales managers…
“I wanted to reach out and introduce myself. I recently started here in the XYZ department with ABC. I know you have inquired about X, and I wanted to get…
“Open to a conversation?” Did you have a visceral reaction to that sales-y ask? Who speaks that way? The way to create action in a prospecting email now is to:…
Are your emails too friendly? If you’ve been following my Friday blog, you know the key to creating success is moving from transaction-only messaging to showing care. But are you…
Have you ever met someone, given each other your names, and promptly forgot their name? (Of course you have!) It’s embarrassing when they turn out to be interesting because knowing…
You wrote a great email and your prospect said those magic words, “Please send me a proposal.” You’re already envisioning your end-of-month numbers and spend time crafting a thorough proposal….