Are your emails too friendly?
If you’ve been following my Friday blog, you know the key to creating success is moving from transaction-only messaging to showing care. But are you sabotaging your success by misunderstood friendliness?
There is no reason to sound “soft” in an email. There is every reason to show care, excitement and personality.
Six tips to command attention in email
1. Don’t apologize. You can thank the other person for their patience, but not, “I’m sorry about the delay.” Unless you’ve hurt or harmed someone, saying your sorry in email won’t help the other person. Save that for the conversation.
2. Replace questions with directives, and make them polite. Instead of ‘can you please/would you please’ just email ‘please’.
3. Stop telling people what you think. Emailing, “I think this decision is not aligned with…” is not only fully centered on you, the writer, but do you just think it?
Be clear, be commanding. Instead say, “This decision is not aligned with” or “Based on X, this decision does not align with..”
4. Delete words like “just” (unless you want to diminish, like, the fee is just …) and “actually.”
5. Eliminate “Does this make sense?” Definitely condescending and for females that often leads to being called a word that rhymes with witch. No one should use this phrase, ever.
6. If you have an inkling it’s TMI, it is. Cut out rambling content and present your ideas personably, clearly and concisely.
7. This may not be the right time for you. If you think it isn’t the right time, don’t email them. Same with, “I know you’re busy.”
Whether your message is internal or to a prospect or client, don’t undermine your ideas with equivocations and apologies. Structure your message to create emotional certainty in your buyer and colleagues, and your emails will make you shine!
Before you go—
The whirlwind is behind us and the future is bright! With two-thirds of buyers preferring remote interactions – digital and virtual – polishing your email selling skills is key to dramatically improving sales.
It’s time to stop sending email after email only to be ignored! You can write quick, strategic, smart messages that get results and drive sales!
Check availability for a fully customized on-site sales training workshop or virtual training series. Visit Sue’s website, email Sue@SpeakerSue.com or call +1-480-575-9711 for possibilities.
Power Sales Writing