Questions about email etiquette always delight me because it indicates the sales professional wants to represent themself* and company in the very best light. Here is a mid-2022 update to…
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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.
It still amazes me how often smart, personable, engaging sales professionals aren’t any of those things when they send a sales email. No disrespect but unless you’re selling mortuary supplies,…
If you’re looking for an easier way to nurture business, today’s post is for you. Here is the scenario: You responded to their email inquiry and may have even taken…
At some point in most of my sales and communication training, I admit that a particular strategy or tactic can be manipulative. I remind them to “start with heart” –…
A client asked if using highlighting features – changing fonts, adding color, using bold – could be effective in getting a point across to a busy prospect. The answer: Yes…
“My apologies for being late.” Ugggggg! 1. What does your “apology” do for your recipient? The statement is all about you, you, you – when if you actually need to…
Though I’ve tossed 98% of all statistics prior to 2020 (no sense in teaching stuff that only used to be true), there are some truths that can be relied on…
Your prospecting email broke through the clutter. Instead of radio silence or “no thanks” as a response, this prospect is eager to learn more. Now what? Will you move it…