You know how you plug a destination into Google maps or Waze or whatever nav system you use?

You input where you want to go, and the app provides the path.

Same thing with email.

Knowing where you want to go – your “why” for writing – before you start to write does the same thing.

If you put in a fuzzy address, you end up somewhere close to your goal. Not efficient or good enough.

But when you’re clear on your “why,” instead of the longest route (multiple emails), with detours (radio silence) and traffic (maybe next year), you accomplish your goal – to get to where you want to be – quickly.

Same thing with email.

You get an email and the prospect asks for information.

What is your “why” for responding?
Is it to answer the question?
Yes yet…

is that all you want to do?
Will that get you in the door?
Will that create distinction?
Will that start a trusting relationship?
How many more emails will it require to move forward?

Asking the right questions before you write gets results and saves up to 80% of the time spent writing.

Want to know what the right questions are? Please leave a comment here and I’ll send you a quick infographic you can use to save up to 80% of the time you spend writing.

Before you go…

Are you looking for fresh, modern ideas to boost success at your next sales meeting or conference? SpeakerSue will energize your meeting, keep everyone engaged and provide the “kick” your team needs to create a cultural change in the way they communicate.

To use email more strategically and successfully, send an email to or call (+1-480-575-9711) to check availability. You can count on fresh, practical content to convert more leads and drive revenue and profitability.

PS. Please forward this blog to others who can also benefit! Thank you!


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