Remember sales blitzes?
With no security, we could actually just enter an office building and go door-to-office-door introducing ourselves, leaving goodies – always goodies! – and collateral. With good enough follow-up, sometimes we even got lucky and built new business.
Goodies today are still necessary but not the kind you drop off to a busy possible lead. Goodies today are the content you share, excitement you build and care you show in every communication.
What do you know, what photos can you show, what insights can you post to create excitement in the mind of your prospect? How can you help them be better off with you than without you? What can you share that is interesting and relevant? These are the goodies of 2020.
By establishing yourself as a giver and as someone who cares about their success, you become more relevant, more approachable and more successful.
BONUS
Is this prospecting?
Most definitely!
You drive interest, expand your audience and have a larger pool of prospects.
You earn the right to connect individually and if you’re really good, they contact you first.
Before you go…Are you looking for fresh, modern ideas to boost success at your next sales meeting or conference? SpeakerSue will energize your meeting, keep everyone engaged and provide the “kick” your team needs to create a cultural change in the way they communicate.
To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. You can count on fresh, practical content to convert more leads and drive revenue and profitability.
PS. Please forward this blog to others who can also benefit! Thank you!
Power Sales Writing